A literary history of fake texts in Apple's marketing materials

These eerily cheery, aggressively punctuated messages suggest an alternate dimension in which polite, good-natured, rigorously diverse groups of friends and coworkers use Apple products exactly how they are designed to be used, without complaint or error.

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That’s hilarious someone went to the trouble of tracking down all these fake messages!

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I love this. I do something similar, but not nearly as detailed, with the websites loaded in Safari in Apple promotional materials.

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Haha this is glorious! A wonderful piece of writing. One of my favourite parts:

Here, we see both sides of a chat between “Elisa Rossi” and “Greg Apodaca” in which Elisa sends Greg a photograph from her vacation. It is hard not to appreciate the rigidly orthographically correct banter between these … coworkers? Friends? The true nature of their relationship remains unclear.

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