I probably shouldn’t admit to the rabbit trail about symbiotic parasites that @ryanjamurphy prompted.
Thinking about Bending Spoons and its portfolio a bit more, they seem like their investment can often be good for those who are most heavily invested in using an app and getting value from it. They’re either irrelevant or helpful to people who barely use or stopped using the apps. The middle ground of customers is the one that suffers because they liked paying small/moderate amounts for small/moderate usage and both the features and the price are tuned away from that.