Apple, Epic, & Margins

Right. If Apple were running Apple Music as a separate business and had to plug into APIs and play by the same payment rules (i.e. be profitable while sacrificing a 30% cut - even if the 30% just goes to a different business unit) it would be much more fair.

Yeah. At that point the devs could at least offer customers the option to buy directly via their website, and Apple’s claims that customers prefer the App Store payment system could be tested.

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