Let me put it this way…
You have a self-driving car. It’s an average car. Not great, but not horrible. It’s called the Amazon Car. It sends your entire travel itinerary to Amazon, Google, and the government. So the privacy is horrible, but it gets you to your destination very reliably. The couple times it’s off, it’s because the address is legitimately hard to find. You’re always in the right neighborhood.
Now you see an Apple Car. It’s also self-driving. It’s shiner. The engine isn’t as noisy. It has better sound. The seats are more comfortable. It fits in your garage a little better. And the best thing? They don’t send your travel itinerary to anybody.
SOLD!
There’s just one problem…
Every morning when you go out to the garage to drive to work, there’s a 1 in 50 chance that it won’t start. Not a major hassle, only 1 in 50 days - about once every two months. But when it won’t start, you have to go back in the house, wait 5 minutes, and try again. Sometimes you have to reboot your car.
But 1 in 10 times, after you put in your destination, it takes you somewhere else. Sometimes somewhere else that’s not even close to where you wanted to go. When you get there, it proudly announces that you’ve arrived. The screen in your car had transcribed the address you gave it, and that’s correct - but the car thinks that “Burger King on 80th Street in Atlanta, GA” means “McDonald’s on Edwards Avenue in Tulsa, OK”.
And occasionally, when you’re in traffic, it just decides that it doesn’t know what to do and shuts off.
You talk to other Apple Car owners, and their cars have been doing this as well - for the past 9 years. Given that Apple Car is also at least twice the price of Amazon Car, are you happy with your purchase? Can you recommend it to friends? Would you buy another Apple Car?
That’s where Siri is at.