Hey, I said I was sensitive!
Fine, fine—in the spirit of discussion, here’s why you’re Abe Simpson.
Sadly (but also happily!), we’ve found ourselves in a subculture of consumption. The value of products here are as much socially constructed as they are material- or market-based. See also Harley Davidson (as discussed at that link), fashion designers, luxury watches, etc. etc.
Apple is not only a tech company. Apple sells fashion accessories that help customers connect to the Internet.
The amazing thing about Apple, though—to me, anyway—is that the value of the products go beyond the brand and participation in the subculture. Unlike other subcultures (handbags being a prime example), the products we buy to participate in this subculture are actually advance what is currently possible.
Storytime!
In grade 11, I was diagnosed with a writing disability and I was encouraged to use a laptop to type notes instead. Problem was I was mostly a math/science student and didn’t want to carry around paper and pens and a laptop, too. Plus, I was a geek then. (No longer. I promise.)
So, I picked up my first real tech love: a Lenovo Tablet PC.
It ran Windows XP. It had pressure-sensitive tablet screen with a Wacom-based stylus. It weighed four pounds. It had about seven hours of battery life.
I wasn’t the only one to buy these things. It was actually really well reviewed. And it was actually a great experience. Some aspects of it were even better than iPadOS is today.
I went on to buy three more Windows-based convertible laptops before switching to Apple when I started CS.
The kicker: the first one was ~CDN$2,000, the second convertible laptop was CDN$3,000, a Samsung Series 7 Slate was CDN$1,500 for just the tablet, and the first Surface was about CDN$2,000. (Thank the gods for funding for disabilities, summer jobs, and scholarships…)
And none of them were as good overall as the CDN$1200 iPad Pro with a CDN$100 stylus and a CDN$400 keyboard.
Ergo, I think this product is priced exactly right for what it does to my iPad Pro. I have never been able to type on a computer with decent software in my lap without the thing burning up. I need a device that can transition quickly and ergonomically between highlighting a PDF or sketching a diagram and typing on labels or writing an article. And I am one of many customers who’ve paid more for worse experiences over the years.
Sure, maybe they’re charging more than you’d find in a different keyboard—but to see this as just a keyboard is to fail to recognize the broader context. Not only are we participating in a subculture that drives up the value of products beyond their material worth, but the competition actually isn’t what you’re saying it is.
TL;DR: Apple’s actually charging less for this than any other high-quality options in the market.
why did I write all this