Hmmm… I wonder if I’m becoming slightly jaded with Apple’s over-the-top hyperbole regarding new iPhones and other tech. I found myself resonating with The Atlantic’s recent article, where the author wrote:
Today, in a streamed presentation, Apple announced the latest version of the iPhone, along with upgrades to the AirPods and the Apple Watch. As has been the case since the start of the pandemic, the presentation took the form of a prerecorded showcase, with lots of camera movement and hyper-rehearsed delivery by Apple staff. Over 100 interminable minutes, Apple demonstrated both ordinary activities (email, photo management) and professional ones (filmmaking, audio recording) that will be facilitated by modest updates to what amount to basically the same devices the company has made and sold for a decade. “What a remarkable day of announcements,” CEO Tim Cook said in conclusion, but I struggle to believe that he meant it. This was, let us be honest, merely a day of announcement.
I will acknowledge that various changes and improvements to the product lineup are, in fact, on offer. What they are, exactly, is wearying to explain—the annual announcement has become so jargon-rich that my brain shuts down to protect itself.
My ambivalent feelings about Apple’s annual sales pitch is one reason why I haven’t bothered to watch the presentation about the new phone and watches.
Don’t get me wrong, I’m an Apple fan, as my check book will attest, but I sometimes feel like I’m being sold “Kool-aid.” 
Surely I’m not the only one who feels this way sometimes? Is this heresy for this forum? I hope not as I generally try to avoid heresy. 