I haven’t used Evernote in years. But here’s some info I found for those that are interested.
Yes, this is the way they accumulate capitals. So capitalistic.
Most of the apps they bought have a lot of organization problems, or too bureaucratic, leaving a lot of room for them to lay off staff to reduce costs drastically.
Maybe I should learn from them. lol
“The former McKinsey consultant” at that point I stopped reading, as having had the misfortune of working with McKinsey on a project, that told me all I needed to know.
Only good for the advertising business.
I stick with this:
"… the most devastating and most demonic part of advertising is that it attempts to persuade us that materiel possessions will bring joy and fulfillment. [Quoting Bellah, R N. (1975). The Broken Covenant“. New York: Seabury Press. p134.] ‘That happiness is to be attained through limitless material acquisition is denied by every religion and philosophy known to man, but is preached incessantly by every commercial on television.’ Advertisers promise that their products will satisfy our deepest needs and inner longings for love, acceptance, security and sexual fulfillment.“
Ronald Sider. (1977). Rich Christians in an Age of Hunger, London: Hodder and Stoughton. p41
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It gets worse:
Our research suggests that firms should consider customers’ narcissistic tendencies as well as the ability to influence their current states of mind to exploit the largely untapped potential of mass customization systems … Another study demonstrated that firms can put consumers into a temporary narcissistic state of mind with marketing techniques. For example, customers were shown an automobile advertisement with the slogan, ‘You impress. Like the new Audi A6,’ that capitalized on their desire for admiration … The research also implies that firms need not increase customer share of true narcissists in order to enhance product uniqueness. Rather, a firm can realize similar benefits by creating narcissistic states [emphasis added].
Highlights
- Uniquely configured products can augment firms’ product diffusion and profit margins.
- Mass customization’s potential to configure unique products remains largely untapped.
- Product uniqueness is positively associated with consumers’ narcissistic tendencies.
- Priming state narcissism via marketing communications increases product uniqueness.
- Firms employing mass customization should consider both trait and state narcissism.
In other words, advertisers should strive to produce a narcissistic state in consumers to fuel consumption.
Emanuel de Bellis, David E. Sprott, Andreas Herrmann Hans-Werner Bierhoff & Elke Rohmann. 2016. The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products. 92: https://www.sciencedirect.com/science/article/pii/S0022435915000834
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My comment that “Ads are great for business”, followed by two examples of purchases designed to avoid ads, was an attempt at humor.
I find this so repulsive.
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What specifically do you find repulsive?
So now they are really doing something similar as I predicted, but introducing two new plans replacing the current personal and professional.
The starter plan will be 79.99 euro compared to personal 99.99 euro but has only 1GB storage (not every month, but in total) as well as limitation of notebooks (20), number of devices synced (3) and tags (100).
The advanced plan will be 199.99 euro compared to professional (around 125 euro?) with unlimited storage, notebooks and tags, while limiting the number of devices synced to 5.
I think I will permanently delete my account so I won’t see how the app is going on. This is obviously a productivity trap and I have no regrets of the decision I made 5 years ago, although it took me 2 years to settle down on Apple Notes with other apps (iA and Pages) through trying Notion, Craft and Bear.
Never more!
I don’t think that can be described as acquisition pricing! Compared to the current plans they feel excessive.