It’s amazing to me that this topic is coming up because i’ve been working on this very thing. Re-designing a CRM type system that does not require me to buy into another platform. I’ve looked at various tools over the years, and nothing quite does what I want.
Now begins a side quest about my journey, feel to skip to the end of this block
Back in the day I used to be one of those giant-rolodex guys. I would meticulously write notes on all the calling cards in my 'dex. I had a friend who had a second rolodex that was organized by company instead of by name, so he could find people two different ways. The tactile feel of that system and seeing my scrawling on business cards made that system fun despite the shortcomings.
Additionally, I’m a big believer in the Mackay 66 Customer Profile that Harvey Mackay talked about in his book Swim with the Sharks without Being Eaten Alive. He also posted an article about it on Inc.
The problem that I’ve found is that there is no great tool to capture all this information. My current system is that I just put notes in Apple Contacts to store all of the Makay 66 type information. I also use that to keep notes about information that I learn about a person during phone calls, lunches, etc. I do use a tool billed as a CRM, Contacts+, but I don’t love it and don’t recommend it. The reason I subscribe to it is because it keeps my office Outlook contacts database in sync with my Apple contacts database.
Ideally, my system would be able to capture all the information that I want to track. It would allow me to mine it, e.g., search for people who all went to the same university. It would also keep track of conversations and meetings and remind me if I have talked to someone in more than X days. Finally, it also would allow me to keep everything in the same database rather than use two tools like notes (obsidian, notion, drafts, One Note, GoodNotes, whatever!) and contacts. That’s my dream.
End Side Quest
To weigh in with one more option that I’ve recently come across, take a look at this. There is a YouTuber who, about a month ago, posted his methodology for rolling his own CRM using Contacts, Apple Notes, and Shortcuts.
I’m not sure this ideal, but it’s given me a bunch of ideas. Maybe this could help you formulate your solution.
Also, I’d appreciate if you keep us posted on where you end up.
In the meantime, I’m going to take a look at @ryanjamurphy’s recommendation for Clay. I’ve never heard of it before.