Clearly it’s not a money issue. I can roof my home faster too, if I put 100 people on my roof, right? Not!
I tend to think they have an ongoing scale issue that creates big issues for management. If iPad was a business that had to manage everything about iPad … it would get done. I’m not suggesting they should break up Apple. I believe Apple has been build over time in a way that creates a lot of constraints. They are a product of their success and their blind spots.