Technologies like Apple’s Fit+ and Peloton’s are wonderful for people yet when combined with social media they can become toxic platforms. I for one am glad that Apple has stayed out of social media—or tried and failed. I recommend that they just stay out of the social media business. This forum (MPUs) is the rare exception. I believe it is because it is a niche self-selecting and relatively small audience. Larger SM platforms lack that advantage. We also have good moderators! 
It is sad to see what our culture has become.
Here is an except from an Axios story:
Peloton, the networked fitness-bike seller, has found itself in the position of having to scour its forums and leaderboards to remove hateful speech.
The bottom line: It highlights how toxic the social media environment is in 2020. If it’s online and social, it’s probably going to require moderation.