Something I’ve noticed and I’m guessing many others have as well is the tendency of groupthink in the Apple/Tech sphere. Probably in other things too but I spend time here so this is where I notice it most. It really bothers me but I suppose it’s easy to fall into.
One example, go back to 2018 when Apple released the iPad Pro with USB C. In perfect harmony, the tech/Apple sphere of writers and podcasters all complained about the lack of external drive support. Months later Apple announces external drive support and releases that in the fall along with massive updates to multi-tasking which had been another complaint. For months the iPad conversation seemed to be dominated by the lack of these features. Then it was annnounced and released in 2019. While the drive support worked great multi-tasking and bugginess became the fall and winter group theme. I’m sure other things were mixed in but themes seem to emerge in each cycle. Then the call was for a slow down in features and a “Snow Leopard” release of bug fixes which came in 2020. Of course the theme then was “not enough features” and “Apple moves too slow on iPad development cycles and new features”.
The past year the theme seemed to shift to Apple’s pro apps, proper 2nd display support and another revamp of multi-tasking. Over and over and over I hear how the iPad Pro is over-powered and not pro because it doesn’t have Final Cut, Logic Pro or Xcode. Previous complaints included no Adobe pro apps but those are starting to trickle out so that part of the song is currently somewhat subdued.
Of course with the new hardware announced the chorus got ever louder! All that RAM, we can’t use it without Final Cut or Logic or Xcode! What are we going to do with Thunderbolt without better 2nd display support? Why can’t I run Mac OS on the iPad?? Every podcast and article repeats the same points over and over.
But I’ve noticed that in all that these same folks (who are usually the folks very loudly proclaiming that they supported subscriptions because they support developers and that third party developers of pro software should be supported) seem to generally ignore the amazing work being done in the “pro” iPad app ecosystem. To name just the ones I use: Affinity Photo, Affinity Designer and Luma Fusion. Affinity Publisher is set to come to iPad soon too (I’d guess this year). Luma Fusion was showcased by Apple on 4/20. And I’m sure there are lots of other specialty apps out there being used by people working on iPads. So, why not really celebrate Luma Fusion and put a spotlight on their work rather than taking the easy route and repeating for the hundredth time that Final Cut Pro is not available? Why not dig in and highlight these amazing Affinity apps rather than bemoan the lack of Adobe apps?
I suppose I’m suggesting and hoping that the Apple-focused tech media branch out a bit from what seems to be group think. The same people shuffling/guesting on one anothers podcasts repeating the same themes creating a limited view of what’s possible and what’s being done with these amazing computers. The overall focus for much of every year is negative, always what’s lacking, what’s wrong and how Apple can do better. And, honestly, it seems when they are not critiquing Apple they are again discussing a switch from one task manager or text editor to another.
Maybe it’s ironic that I’m doing the same thing here except that I’m turning the tables a bit and asking those have amplified voices, Apple-focused podcasters and publishers, to themselves, do better. Rather than repeat one another in a seemingly endless stream of complaint, perhaps branch out a bit, explore and celebrate the work that’s being done and how people are empowered by these amazing computers.