Thanks everyone for the insightful responses. Based on your input, I’m comfortable running the VPN insofar as it will have little to no impact on battery life. As to the ethical question, I feel more comfortable limiting or eliminating ads as much as possible, but I will give this more thought before I make a final decision. The marketers seem to have little regard for the reader’s experience and will push the limits as far as they believe they can. That said, I don’t want to penalize those independent writers who depend on ads for their livelihoods.
That is truly disturbing. I searched the list and thankfully, ExpressVPN is not one of the VPNs listed. My ethical quandary is resolved. Going forward, I’m always running a VPN and blocking ads. Not to overstate it, but one could argue this is a matter of “self-defense.”
I downloaded MFP a few years ago and used an Apple “hide my email” address to register. About a week later I started receiving email from its parent company at my primary address. A coincidence?
Although I can’t opine on the battery usage, this is not entirely accurate. It is true that the payload for most traffic is encrypted these days, using a VPN actually does a second encryption which includes both the payload and the IP header. This is why your ISP can’t track you. So the VPN results in an additional encryption pass and then adds a new IP header to the whole thing.
I don’t feel obligated to click on ads because the model is different: Pay-per-click clicks are only of interest to the advertiser if I’m interested in the product, which means that a click is much more valuable than a view impression. The advertisers are paying for an interested audience and it’s up to them to make their ads compelling and targeted enough to be clicked on. Ultimately, they don’t want me to click if I’m not a potential customer: it costs them for no gain.
I think it’s more akin to the newspaper sales stand blacking out all of the ads embedded in pages with content and then selling you that version of the paper for a small extra fee that they pocket.