What distressed me a little bit is the thought that many of the speakers were talking about daily things that supposedly happened within their own families: the son that wants to set up a workshop at home, the kids in the reimagined picture… I mean, did we see pictures of their real sons and daughters? To me, it felt shocking for a company that puts users privacy first as a value proposition.
Apart from that I think the keynote was good enough. They just need to deliver.
Staying in the Apple ecosystem becomes less compelling over here by the day.
I honestly agree here, if they keep pushing this AI garbage, I’m gonna seriously consider switching to an open source operating system and phone that doesn’t force AI slop down my neck.
They’ve take on the same strategy that Microsoft has had with Windows - embedding it in every part of the OS, and I think that’s a mistake. It’s been driving Windows user to Linux and I’m pretty sure the same will happen with environmentally conscious Mac users. They seem to have lost all their ethics, especially around global warming, to profit and commercial partnerships. I don’t want to damage the environment every time I press a key, whether burning cloud credits or throttling my local machine’s processing power and burning through electricity at home (or my phone battery).
On top of the damage it’s doing to our children’s future, this also seems like another drive to get users to upgrade to the latest and greatest and subscribe to their services - I’m certainly not falling for that trick!
I hope I can turn off these features and continue using AI intentionally rather than in everything, when I only need it for certain parts of my workflow.
And 15% kid-focused, and 5% design focused, and 5% performance focused. So a great keynote that gave 125%!
I get it. AI was a big feature. If that’s what you’re going to focus on, then that’s what you’re going to see.
Meanwhile… for the last 12 months people have been asking for “dialling back Liquid Glass”. Tick!
As far as I understood, within the EU, Siri AI would not come to iOS and iPadOS, but would still come to macOS, WatchOS, and VisionOS (as these three would not fall under the scope of the Digital Markets Act).
Agreed. It’s surprising that there seems to be so little kick-back on AI destructiveness and acceleration of climate change, exhausting limited resources, and maladaption in fossil fuels and the military.
The operative word is was. To be so late in the game and then take up almost an entire presentation, is like just starting to talk about electric vehicles as if it’s a new thing.
Indeed, there is a stark difference between the quality of the presentations between Google and Apple.
IMO, Apple is not late to the AI game, because it is not really in the AI game. Google, Microsoft, OpenAI, & others are in the AI game. Apple is in the consumer hardware and services game.
Apple competes with other companies for investors. And right now I think those investors are afraid that Apple’s iPhone sales may suffer if it can’t come up with a Siri that doesn’t suck.
This years WWDC keynote may have also been Apple’s way of telling the market, “Relax, we’ve got this”.
“We have to embrace a notion that for Apple to win Apple has to do a really good job, and if others are going to help us, that’s great, . . . "
Steve Jobs, Macworld, August 6, 1997.
Siri AI / Apple Intelligence is consumer-focussed, and, specifically, consumer mobile-focussed. And that’s fine! Apple makes its money from the iPhone and iPhone-centric services, and that’s where I’d expect them to focus. The iPhone is the linchpin of the ecosystem, and for a user who relies on the iPhone for the bulk of their day-to-day “computer” use, that convenience may well be worth the price. It’s not clear to me the extent to which Siri AI will default to Apple’s cloud if the on-device model isn’t up to the task nor whether that kind of cloud usage will be capped for people with older devices who aren’t on Apple One. At some point, the choice may be between paying for a device upgrade or paying for Private Cloud Compute.
I thought they were in the game according to their own website?
Sorry, I thought we discussing the big leagues. 
I have been a fan of Apple hardware since a brand new Mac LC landed on my desk around 1991. And I respect the massive success Apple has achieved as a company and an innovator of consumer electronics.
I used to buy Macs to run Microsoft software, connect to IBM hardware, and communicate using Google Workspace. I have never thought of Apple as competing with companies like Microsoft, Google, and IBM.
Presumably there will still be an off switch
Apple has tools for developing local machine learning and AI models on Mac Studio and MacBook Pro computers. I’ve found their MLX Framework well documented and easy to use. Similar tools are available for computers with NVIDIA GPUs (e.g., CuPy), but it is good that Apple is also “in the game”.
Here are links to presentations at WWDC.
I don’t think I’ve ever been so upset with my Apple device ever. I bought the iPhone 15 Pro and the iPad M3, thinking it was “built from the ground up” and “ready for Apple Intelligence”.
Only to find out after waiting all this time that my none of my devices are gonna be compatible with some of the AI features.
What a disgrace! an absolute disgrace
MY SENTIMENTS EXACTLY!!! (Caps intended) But, on the other hand, by the time they get it right, I may be able to afford the upgrades…maybe.
Yea, I got a 16 Pro thinking the same thing. Good grief.
I understand, I own an iPhone 16P & M2 iPad AIr. Fortunately there are cloud based business solutions, that include AI, that are so secure they are used by law firms and, with the proper paperwork, etc. by doctors and hospitals.
Unfortunately, I also fell for the marketing lies and adverts like this, which were everywhere last year before the 17 launched:
I can see what they’ve done - they’ve rebranded to “Siri AI” so now it’s something different and they can claim that the adverts were about “Apple Intelligence”, and due to Apple Intelligence being so out of date we need to upgrade now!
There was a misnomer if ever there was one! I bet they’re regretting naming it that now.
Male or female, young or older, they all stood the same, their arms were raised, their hand gestures were similar…
Apple knows its business and audience, and this was the first time I’ve wondered if that includes me. The approach isn’t new, but for some reason, all of the similarity creeped me out this time: the whole thing seemed ironically inhuman and replaceable by AI to me.
“Cranky old man” may be the entire explanation to my reaction, but there it is. Took me by surprise to feel that way.
Not an all. My post was mainly a comment of Apple’s production values. I also watched the live Google and Microsoft keynotes a few weeks ago, and they did live demonstrations. You should have seen the smiles on a couple of the presenters when their demos worked perfectly. 
This was the first year in a while that I watched the Apple keynote when it was released. I normally wait until it ends then fast forward on YouTube to the parts that interest me.
