I just finished watching the keynote and it was 100% AI focused. I hope they do a better job than they did in 2024 on delivering what was shown today.
I’m a bit disappointed though, it’s not like their apps are feature complete. There wasn’t a single word about iPadOS and improvements to windowing. It works pretty well, but it still isn’t on par with macOS.
The correct name of the keynote should have been
WWDC : AI Edition
This was the most boring keynote since I switched to apple platform (2022). Pushing this AI shill as innovation is sad to say the least.
ZERO info about Photomator (which they acquired in 2024) still. Oh well 
I recognized some features very similar to ones demoed at Google IO a couple of weeks ago. Which gives me hope that Apple can deliver on their promises this time.
“Some features . . . have daily usage limits” no surprise there.
I was really hoping the stock apps like Reminders and Calendar would get some attention. Overall, for me, a disappointing Keynote.
For a recorded keynote, pretty good, I thought. They blazed through a ton of features at the start, talked about quality improvements vs. 26, the Spotlight database upgrade, and child accounts/screen time overhaul (very interesting to me due to my phase of life.)
These keynotes get more focused every year, so there’s more to read afterwards if you’re interested in updates for certain apps. If you’re a developer, the state of the union lets you infer a lot about features.
In the Apple Intelligence segment, I thought it was interesting how deliberate they were about showing real device usage (shaking hands, uncomfortably long pauses, etc.) So the meta aspect of the video worked for me even where the content was a bit predictable.
I think this was a great keynote—start with a focus on fixing design issues, basic underlying tech, squashing tons of bugs and making small improvements everywhere. The family control stuff is a welcome improvement to a system that needed it. The AI bits did a good job of showing actual, useful applications of AI. I could have done with them dropping the image playgrounds entirely, but otherwise, they did a good job of showing real world uses. If they can deliver what they showed, I think this is a sleeper great year.
I regret wasting an hour of my time only to hear that the EU won’t be getting half of it. Staying in the Apple ecosystem becomes less compelling over here by the day.
At least there seems to be an attempt to address UI transparency and corner radii.
But all throughout the AI section I was thinking they’ve learned nothing in 2 years. Even if this ships I don’t think half the features demonstrated will work in imperfect real world scenarios, at least not in ‘27.
That’s exactly where I landed, @ciaran. Someone said the keynote was boring, and I kind of agree. It was boring in a really great way. The focus is on stability, and OS improvements. That’s fantastic. Apple had virtually no choice in regard to AI. That’s all the rest of the world talks about right now. And, of course, Apple has fielded tons of criticism about its AI (non) strategy.
Looking back at my submitted feedback over the past 12 months, all of my submissions were about UI or Siri fixes, not design or UX suggestions. E.g., dictation accuracy, spotlight search improvements, keyboard focus issues in multi-window iPadOS, and the like.
And I’ve seen a lot of complaints on this forum about the speed and responsiveness of the OS (pick the platform). So, I think the speed enhancements will be appreciated, even though not flashy.
Cloud based solutions allow you to use Apple hardware and avoid most of its ecosystem. On-device AI probably means frequent expensive upgrades for the foreseeable future.
Yes… even more so for U.K. citizens, where ADP has been taken away and device scanning has been introduced. 
This is a different take on the keynote.
Has there been any indication about maintaining the ability to disable Siri AI features in OS 27, currently a couple of toggles in System Settings?
Absolutely none of my Apple devices will be able to run the most advanced of the local Apple Intelligence models. I can’t really work up much enthusiasm to replace my very capable M2 Mac Studio, iPhone 15 Pro, or 5th Gen iPad Air just to get Apple’s best on-device model.
Maybe Google should ask Apple to train some of their presenters? Just watch Apple’s people with the sound muted.
Male or female, young or older, they all stood the same, their arms were raised, their hand gestures were similar, and they all spoke clearly. Every one of them, top of their class.
Then there’s Apple’s comment about respecting the craft of photography, followed by a demo of generative AI features for your photos that frankly craps all over “the craft of photography.”
Indeed!
If it works Siri AI offers convenience but that comes at a cost.
We’ve all been caught out before by Apple’s new offering requiring an expensive hardware upgrade.
But IMO the convenience is still unproven and will probably take a couple of years to optimise.
I wouldn’t worry too much yet. Remember the Apple Intelligence launch? There it was similar.
Siri AI is promised in English only for now. When Apple Intelligence launched in more European languages suddenly the EU got it as well.
Ironically, between Claude AI on my mac, and a year free of Gemini Pro on my Pixel that replaced my iPhone 16, I have all the AI I need. I returned to Sequoia, because I don’t want my hardware trashed by AI strain. I’m happy to have it on my Pixel and to be honest Google have done it very well. It will be interesting if Apple AI can catch up, but I doubt it. They’re not going to beat Google using Google’s own AI.