Its true for the the traditionnal car companies, but it is my understanding that Tesla iterates much faster.
Not sure other/many car companies iterate at all. They build a box (model) and the next year’s box etc. Tesla continually develops on the same design (iterates) and purchases of the same car made months apart may have some different parts. Though most notably this happens with their software delivering new functionality to cars that are already many years old. But it’s not all roses, their service dept is generally quite bad.
I quite like the interior of that Ferrari, though I agree it communicates something different than the ICE cars. But then again it has to, no? If the old ones made you aware of raw power and a loud throttle - how could the EV try to do the same? I wouldn’t work at-all ! This is an attempt of the car version of “blond AND smart”.
In the beginning, but one of the biggest complaints by analysts against Tesla is that their car designs are stale and haven’t changed in a long time.
In China and European markets, BYD and other upstarts are eating Tesla’s lunch by iterating quickly and competing on lower prices.
Note: Tesla does iterate on software and was the first car company to download updates easily instead of infrequent firmware/software changes that required physically bring a car to the dealer, but many car companies now offer the same software updates and tbf, Tesla sw updates have been more maintenance than innovation in the last few years.
I should mention I own a Tesla Model S and have neither love nor hate position about the car, but I do sometimes wish I bought the “I got this before Elon went crazy” license plate frame ![]()
That may be how it started but touchscreens are much cheaper than knobs and levers, etc. I’ll never buy a car without a turn signal lever.
Haven’t looked much at the interior, but I think the exterior is a total fail.
This made me think back to the start of Ive’s career, designing the iMac, and it made me realize that, at that point in time, he really didn’t have much competition, because no one else was really even trying to design a desktop computer that looked like anything other than a boring box into which you could stuff a bunch of electronics. And then, over time, he helped forge Apple’s hardware aesthetic, but even that was relatively modest and restrained and subtle. And, again, not facing a lot of sophisticated design competition.
But contrast all of that with the field of auto design, and it’s a completely different animal, because now you’re competing with current and past designs stretching back at least one hundred years, and featuring some of the most iconic design names ever.
And then, on top of that, trying to design a new Ferrari that looks different, and yet still looks looks like it fits into the overall line of past models from that company?
I just don’t think Ive was the right guy for the job.
Which is why the new Ferrari ended up looking like a souped-up Kia.
Some people think the news isn’t all bad:
“This is surely a car that at least the Chinese will not copy us."
- Luca Cordero di Montezemolo, former chairman of Ferrari, Fiat S.p.A., Confindustria and Alitalia
I love it. I would buy one in a heartbeat but I just bought a new Ionic5 so I am not in the market.
I’m sorry, but a Ferrari is not supposed to have a large back seat or luggage space. What was he thinking. Perhaps they’re looking to attract the family SUV customers?
They already have a SUV. My guess is that cities like Dubai or Monaco will buy these for their deluxe taxi fleets. ![]()
Exactly!!
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My thought is that a Ferrari is less about the shape or the number of seats, and more about the feel of driving it, the attention to detail, and the craftsmanship of the product. Given that, the Luce is no 250 GTO.