The Ferrari Luce was just revealed, the interior and the exterior both designed by Jonny Ive’s LoveFrom. Not sure about the exterior, but I do like the interior. I hope it will inspire other car makers. And if you thought the Apple Vision Pro was expensive, this thing will probably cost around US $600 000.
Interestingly, they revealed it to influencers first.
I can’t say I like it. It looks like a souped-up Kia.
That’s better than the prototype Apple Car designed by Jony Ive. That looked like a VW microbus. 
If I rolled up to my State Farm agent’s office in that, she would probably have a heart attack.
I had a 68 Camaro SS back in the day. And while I was training in Louisiana I learned that my insurance was going up 3X because they had realized what engine I had in it. I had no choice but to tell my father to sell it. 
That’s sad! If I rolled up in the driveway with that, my wife would have a heart attack and then send me to the afterlife! 
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As an Italian and a lifelong lover of proper sports cars, I have to admit that the new Ferrari Luce really doesn’t do it for me.
First of all, I’m not convinced by the exterior styling at all. Ferrari has always been able to combine aggression, elegance, and clean lines, but this one feels like it’s missing that timeless sporty identity.
The interior is obviously incredibly well made and refined, but honestly it feels a bit too much for a true sports car. Too sophisticated, too focused on the wow factor. Personally, I still prefer cabins that put driving emotion ahead of visual spectacle.
So sadly, I don’t think I’ll be buying one…
My impression is that this car was clearly designed to appeal to a new generation of wealthy buyers, especially in markets like Asia and the Emirates, where luxury, presence, and exclusivity often matter more than the traditional spirit of a sports car.
It’s just that some of us still like to think of a Ferrari as a car built first and foremost for people obsessed with driving, engines, and mechanical soul.
Agreed, I like to think of any sports car that way. I’ve decided to pass on this Ferrari as well. 
In the 1983 comedy classic “National Lampoon’s Vacation,” a suburban dad played by Chevy Chase tries to keep up with a Ferrari driven by superstar model Christie Brinkley.
The newest Ferrari, the $640,000 all-electric Luce, looks more appropriate for Brinkley today, aged 72.
I wonder if Johnny has ever driven a car.
I sometimes wondered if he’d ever used a Mac.
That’s hilarious!
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Its not a sports car, but a four-door sedan. You could argue that Ferrari is a sports car company, hence the Luce isn’t a proper Ferrari. A lot of petrol heads seem to think so. Most automotive journalists I read dislike the thing. Some claim that if Ferrari sold it under a new brand, it wouldn’t be as controversial. OTOH, most tech journalists like it. But like I said, I like the interior and hope it will catch on. The obsession with touch screens needs to be stopped.
That is good for a laugh! I think Apple should make a MagSafe puck that is embedded in the floor of one’s garage to charge it.
True on both accounts.
There are a bunch of companies doing this but I’m sure none would be as nice as one made by Apple.
I think it started with Tesla and the aptly deserved reputation, at the time, for a futurist minimal buttons design aesthetic.
The rest of the automobile industry followed when they figured out any vehicle, not just an EV, could have an ipad-like screen mashed to the dash and screens everywhere instead of buttons.
I don’t follow automotive trends as closely, but I believe the consumer revolt against screens started about a year or two ago, but the auto industry takes 2 to 5 years to incorporate changes/new ideas into their product lines?
P.S. In my household, my wife hates screens in cars so I have benefited. We haven’t replaced her aging car because all the choices have too much screen. I figure I’ve got another 6 to 18 months more delay to take advantage of?
I had the exact same thought when I saw it first. I’m not saying it’s bad, just that it doesn’t look like a $650k Ferrari.
My guess is there are two primary reasons for this 1) cost savings 2) aesthetics and promoting a “cool, ‘withit’” vibe.
