It’s probably just another way for HP to brick your printer if you don’t pay your subscription fee…
…it’s not…
It basically just takes what you want to print and cleans it up. For example if you’re printing a webpage it will take out the ads. The article says it basically does what reader mode does.
When I see printer products like this my first questions, based on past bad behavior by some printer makers/services, are “Where is this being done?” and “How much of my data do they capture and keep?” I do see from HP’s press release that the commercial market product is cloud-based. I didn’t see a statement either way for the webpage cleanup part.
I will never trust HP printers, in their current MBA iteration, to work well in any form, and I tell my clients so. Try, just try, to keep them connected to a wireless network for any length of time.
My experiences, to be sure, but I’ve had clients throw HP printers away, brand new, when they kept disconnecting - and the router was right next to the printer.
I don’t like this at all. A printer should print what you give it to print and not be making alterations based on what it “thinks” you really want.
In the case of this example, there should be controls in the browser to tell it what to send to the printer.