With the announcement that Siri is getting smarter, and more integrated with apps, do you think that technology is heading in the right direction for the consumers to be able to access relevant data more easily?
Let me explain ‘my’ reasoning for asking. In my opinion, the old library card catalog still rains supreme as to finding good data. You search the card file, go to the stack that it tells you to, pull the book that has been referred to, open the book, read table of contents to find the page with the data that you are looking for. With our current major internet search engines, we all know that the ad dollars will show up first in the search results, and even then, the data in that link may be useless. It seems to be getting harder and harder for the average user to find the data that they are looking for. Sure, the old library card catalog is also controlled by someone, but at least the advertising dollars do not drive it. All that said, do we feel that the smart assistants are going to be able to wade through the ad dollars and hype data, to get to the meat of what we are searching for, or just continue to serve the highest paid ads first, just like we are getting now.