Apple’s research and development spending also hit $22.61 billion for the fiscal year so far, about $3.12 billion higher than at this point in the previous year.
Apple Chief Executive Officer Tim Cook told Reuters in an interview that the increased R&D spending was in part driven by work on generative artificial intelligence, the same field that is driving spending at other big technology companies. “We’ve been doing research across a wide range of AI technologies, including generative AI, for years. We’re going to continue investing and innovating and responsibly advancing our products with these technologies to help enrich people’s lives,” Cook said. “Obviously, we’re investing a lot, and it is showing up in the R&D spending that you’re looking at.”
It still shocks me when Journalists think the Apple isn’t planning their technological Roadmaps years out in advance. Perhaps “think” is the wrong term as it doesn’t harm them in any way too opine out loud that Apple might be behind in the latest arms race of the year.
Right now with gAI we’re in the “throw it up against the wall and see what sticks” phase.
As a lifelong fans of computing technology i’m never in fear of the technology and only in fear of the people behind the technology. It’s the application of technology that matters and we are accountable for making it a net positive.
Once upon a time 9 to 5 Mac was a news site. Now it is a clickbait farm. I stopped visiting some time ago. Seems I made the right decision, as they continue to be a leader in the race to the bottom.
Thank you because I thought it was just me being sensitive but I’ve seen the frequency in which they post what I consider pure clickbait nonsense increase over the last few years.
The article is definitely clickbait. But functionally Siri probably ranks dead last behind the Google Assistant and Samsung’s Bixby. And even Alexa, if Amazon had a smartphone.
IMO Apple doesn’t need to shut down Siri. It needs to worry less about memojis, etc. and build a modern digital assistant. Siri isn’t AI but most people think of it that way. No wonder they think Apple is falling behind in the technology.