Can I disable the "Ding" sound on a Mac, when a Txt Message notification comes in?

[tonycapp]

I would like to turn off just the Ding sound from text msg notifications in Big Sur.
That sound is not listed in Sound FX list though

Change the alert sounds on Mac - Apple Support.

[Leeabe51]

Turn off the sound for Messages in Notifications. Is that what you mean? There is a “play sound” box you can uncheck.

[tjluoma]

That one is actually in Message.app’s own preferences. See image below:

[tonycapp]

That’s the one, thanks