Catching native apps

Given recent forum discussions around native apps (e.g. here and here) I wanted to share this post by Michael Tsai which IMO compiles some good thoughts about this topic:


The rumors of Apple’s death have been greatly exaggerated.

2018: $1,000,000,000,000
2020: $2,000,000,000,000
2022: $3,000,000,000,000

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Sometimes the recurring characters in Tsai’s blog seem to be like Canute sitting on the beach yelling at the tide to halt its advance. The thing is, Canute knew he couldn’t stop the tide; I’m not sure “traditional” Apple HIG-compliant developers know they can’t.

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