Looks like the reign of Tim Cook is at an end. It will be interesting to see where things go from here.
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What would Steve Jobs do?
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This really isn’t a surprise. He’s been floating the idea of retiring for 2 years. It will be interesting though. It will give the 11,399 Tech Podcasters something to talk about.
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As the World Ternus
Hoping for good things. I’m not mad at Cook he’s kept the cash cow going. We’ll see what kind of energy Ternus brings at the top.
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The fact that Cook is staying until after WWDC is a good sign. That he expects to deliver a version of Siri that doesn’t suck. 
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This is the best response I have seen anywhere.
I sincerely hope Cook says to Ternus “Don’t do what I would do."
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Steve Jobs is “history”. It does not matter what he would have done.
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Unfortunately, Cook is not “out”:
As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.
(Source: Apple)
I don’t understand what you have against Cook? We have the best portable computers ever, stock is sky high and everything looks very promising! 
Ok, he isn’t the most charming guy, and Siri is quite a failure, but I’m not sure that anyone else would have done a better job…? 
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No one in his spot would be perfect given size of apple, but I really think some long time Apple users who yearn for the Jobs days really yearn for the early days when they were the cool ones as the apple users were the minority and the “smart ones”.
Tim Cook staying on to handle all the ongoing issues with world governments is interesting and probably pretty smart given the state of apple and global politics. From Trump to EU (very different issues) and of course China. Let Termus be CEO of day to day etc.
I have nothing against Cook. I think he led Apple to unprecedented heights and has had to deal with some uncomfortable Geopolitics. It’s smart to let him keep dealing with that.
Only Cook could have dealt with Trump as well as he has.
My only real criticism of the Cook era is that once it became clear that kind of negative impact the smartphones have had in our lives. He didn’t do enough to allow users to mitigate them.
For a long time I thought Cook was a great CEO, until the US got a new president and … (politics)
Now his actions makes me feel bad about spending money on Apple products/services.
… which is one of the things he will keep doing for Apple: dealing with “policymakers” (nice word by Apple for those guys). To be honest: if there is one thing I have absolutely no issues with, it is his dance with “policymakers” all over the world so that Apple is able to do its business. It has cost Cook dearly. I am not so sure that he likes this part of his job. And it is good for Ternus not to be the one dealing with this … during the coming 2 years. “Tim Apple” (https://knowyourmeme.com/memes/tim-apple) will do his job. And Ternus can concentrate on being the CEO. And yes, politics, I will refrain myself from going on because of … politics.
Jason Snell has put it nicely without too much “politics”:
Cook is keeping one of the stickiest jobs he’s had to do the last decade for himself, for now: connecting with the representatives of various governments in ways that advantage Apple, whether that’s easing China’s worries about Apple’s focus on diversifying its supply chain, or convincing the Trump administration that Apple is investing in the U.S. while also needing tariff relief. Not only does Cook have the personal connections there, but it’s a messy business that perhaps Ternus is best insulated from—for now.
Yes, but he’s not Steve Jobs who, as any fule kno (English in-joke, sorry) never got anything wrong 
Personally launch a profanity laced tirade against the President of the United States.
Apple needs to get back to being a premium product and quite honestly the pushing ads into their products is antithetical to their core branding (The Intersection of Art and Technology). Cook waxed on about how design was part of Apple’s DNA but Apple software has been in a slow decline over his tenure. I agree with @rob in that I should not have to feel any regrets about buying Apple products or services. Cook’s Apple had begun to have mixed messages. Apple publicly spoke about the importance of privacy while entertaining the idea of CSAM. Promulgated the idea of App Store fairness while subverting it with preferential placement for those that paid to “jump the line”.
Ternus has his work cut out for him. Supply issues because of data center buildout aren’t going away anytime soon and there are undoubtedly culture changes that need to happen. One plus though that Apple doesn’t market enough is that fact that they haven’t needed to do mass layoffs.