Homey Pro (2023) vs Hoobs pro

Hoobs just annouced the Hoobs pro at $399 (early bird price, $499 in March 2023), whereas Homey Pro is AUD 699, not sure US$ probably around US $400

Personally I think both are very expensive. Just wondering MPUers’ here have more confidence or better experience on any on these hardware and support?

I don’t have ton of experience in the smart home field. But not sure what they offer that a HomePod with Home app do not offer.