How Sundar Pichai is rethinking Google for the AI era

Most search engines, with the exception of a few like Brave & Kagi, use the search indexes from Bing and/or Google. Last week Google announced a ton of new AI agents and a look at Google’s new AI search window. Sundar Pichai talks with Nilay Patel of Decoder/The Verge.

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It was interesting to listen to this interview after having Google deliver an artifact I hadn’t asked for in response to a search query.

I find the visual design of the Claude interface aesthetically pleasing, and, more importantly, easy to read. I decided fire off a search to see if I could surface a css or json file someone had already built to emulate the style that I could drop into my writing apps. Google just wrote the darn things for me.

The links it provided were all tutorials on how to use the files if I was building an app in Claude Code and wanted the UI to mirror that aesthetic.

It was interesting, thank you for sharing it, but I did not find it particularly enlightening.

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I understand. I watched the 2 hour keynote last week, so I was familiar with most of the questions. The Google home page is really changing.

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A marketing expert podcast summarized things nicely:

The new “war” is about Google search trying to integrate ChatGPT/AI features, while the AI engines are trying to integrate search and ads.

Each hoping to become the ultimate user destination / keep their hold on consumer search clicks and relegate the competition to a lower tier of popularity/usage.

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Sorry, but you kind of have to laugh. When Nilay opens with his question about the org structure and the ads business is not even mentioned. Even the new idea of a universal cart is about advertising and taking a cut.

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Google is definitely making some changes. Its new search page is scheduled to roll out globally on Friday, And some of the advanced tools like Gemini Spark, a “24/7” personal ai agent will be out to “trusted testers” this month.

I noticed they used an iPhone during the keynote live demo.