I just realized something about the Apple oriented "press"

Back then, I remember those times too, the market was smaller, these apps were, from memory, expensive so it was a very narrow market but highly technical.

We now live in the days of “free software” where the bar to entry is a LOT lower and so the market is the whole world. If you don’t like the content and tone there are, literally, a billion other people who will eat it up. I’ve been there, but now when I watch a YouTube video or read an article on a particular topic, I have tuned myself to take a step back and critique what I am doing with my time.

There is one YouTuber I was a massive fan of but he has gone down the road of “this gets me clicks, and therefore revenue, so away we go.” Fair enough, it’s his business, but I’m not looking for that kind of news and reviews. Millions of others are!

So, in general the media is after eyeballs and clicks, valuable content is 2nd priority. :man_shrugging:

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How much did you pay for Mac-related magazines/media 20 years ago?
And how much are you paying today?

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When I was writing for The Apple Blog, and later GigaOm, I got paid per-article. So there was always incentive to write something. I imagine that’s probably still going on, and the pool of possible topics is not nearly as interesting.

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I agree there’s a lot of repetitive reporting in the sphere. I think some of that feeling (for me, personally) is because I follow a lot of the writers and podcasters in the space. I follow so many shows because I like their opinions and different takes on things. But occasionally, it becomes quite the echo chamber.

Any time a new app is released by a friend of a show, I’m guaranteed to see the same push on Mastodon and personal sites from everyone I follow…“hey, check out this awesome app our friend made.” I don’t blame them for it, but that’s when I notice the most they all say about the same thing.

I’ve thought about cutting back my podcast listening, but each of the shows I listen to brings something special because of the hosts (less because of the topic). Upgrade gives me a pretty straight take on Apple news. Connected brings me more color commentary on all things Apple and tech. MPU is my topic-of-the-week style podcast. I can’t quit ATP because the guys bring such a good energy to it all.

I’ve definitely cut back on how much I’m reading. Sadly, I’ve said goodbye to some of the subscriptions I used to have to Apple writers. Not because I don’t want to support them, but I don’t want to read the same thing 3-5 times.

The bar has also been lowered for tech review and media production.

You can - quite literally - take your iPhone as a camera and a cheap 599$ Mac mini computer and produce decent video content or vlogs from your own home and put it on YouTube, to „broadcast“ it to (potentially) millions of viewers online. For free. With screencasts in 1080 or beyond.

And a few of these billion people on the internet will. They will tell you their opinion about the new Affinity or do a full review of the product. Some of them will probably.

And Serif themselves? Do they need press coverage, when their product sells per word of mouth today, and they can show you the new features themselves? It‘s also just a click away on YouTube.

They‘ve can out the middleman (the press), and so can tech reviewers. The internet really has democratised publishing and broadcasting. And while Sturgeon’s law is likely going to prove truer than ever on that, some geek in a basement with his in-depth review and enthusiast knowledge may give the software/tech reviewers of yesteryear a true run for their money.

:point_right: The more broadly focused „magazine“ style of publications have been and are declining. But I don‘t think that real reviews of real products are gone. They’ve just gone somewhere else, to smaller niches.

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OP made the point that instead of Imaging App’s for a platform that doesn’t exist they should rather spend the time and energy on something which is available right now.

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That’s the thing though, and I think in line with OP’s point…they’re frequently not reviewing products. Me, personally, I like product reviews. Even if the review isn’t great, a lot of times there will be a screenshot or feature or something in a review that’s not in the others - so it’s still useful.

What’s going on now is that a lot of the tech podcasters are giving their vision of the future based on others’ speculation based on rumors that may or may not even be reliable.

Case in point:

This assumes there will be a headset. It assumes we know what it will be like. It assumes we have a pretty good idea of what devs will do with it.

The reason to write an article or make a podcast about that is because people searching the Internet are looking for info about Apple’s rumored VR headset, and there’s very little content actually available about a product nobody has ever seen.

This is also why every Apple site publishes articles that are almost a complete rehash of Gurman, with zero additional content added. If somebody searches “Apple VR headset”, they all want to be competing for that top page spot. It’s fine for the content to be garbage - it’s not fine for an Apple site to not mention it, because then they’re not “in the mix” as far as search results.

And then if they’re completely wrong, they can publish a listicle about the reasons they were wrong. More content. Feed the beast. Wash, rinse, repeat.

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It’s been so long since I purchased a magazine but back in the day I think it would have been $3-5 per issue, per month.

And, for a moment, to return to one of my original points and one of the prompts for starting my thread, it was MacStories/John Vorheese/AppStories post on Mastodon about today’s episode discussing a rumored Apple AR headset that does not yet exist as a product. And my initial response to them there just to point out that it would be helpful to see a review of an actual product, Affinity Publisher, that, by all accounts is pretty ground breaking for those that use iPads. The third such app that they’ve produced for the iPad. MacStories did do a story back in 2018 on Affinity Designer but I don’t think it was a full on review.

In any case, to your question about the cost of MacWorld, let’s say $5/month. To tie back into MacStories, they, like many other independents in recent years have a monthly membership ranging from $5 to $12. By all accounts they, like other recent publishers of podcasts/websites that sell ads and offer monthly memberships, are attempting to elevate their publishing status to something we might all call “professional”. Which is to say, not a hobby. I’ve been publishing to a blog, (2 actually) for most of the past 20 years. I do actually often write longer articles which are attempts at something more than just a casual throw away post. And I’ve never thought to put it behind a paywalll or sell an ad even because It’s a hobby and something I do for fun.

My point is that for the folks that have in recent years “gone independent” and who are now making a living from publishing, well, there’s an implied intent to offer something of value that’s not just off-the-cuff, informal and hobby level. Federico responded this morning that since none of them have used the Affinity apps they haven’t reviewed it. And yet they were going to spend an episode talking about an unreleased, rumored product. And I’m pointing out that so much of the Indy podcast/blogging Apple-sphere is echoing one another with the same stuff. In my response to Federico I suggested that they could interview someone from Affinity.

But really, the point here is that 20 years ago there were certain standards and there was a kind of content that we would call professional journalism. Most of those sites are long gone. I’m super happy for the folks that are making a go of being independent “content producers”, they’re following their dreams. But they’re also selling ads and memberships and this is a two way street. We listeners/readers, whether we jump into the extra paid memberships or just read/listen/watch, we’re an audience that is consuming ads and contributing our time and attention.

Given Federico’s previous attention to the iPad as a productivity device, given his focus on Apps, it would seem to me that DaVinci Resolve, Affinity Publisher, etc should get some focus from someone on their team or that they do some outreach for content as needed. That’s what paid, professional publishers do. Or, at least what I would hope they do.

Last, to emphasize, this isn’t to pick on MacStories or their team. It’s meant to be a general statement about Apple websites and podcasts that so completely echo the same content. It’s like clockwork and it’s increasingly of lower value. Some offer more value and quality than others. We can all decide that for ourselves. But in general I think the drop in quality is pretty obvious.

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I absolutely agree with you.

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There’s another element to this: Content is hard. Opinion and conversation are much, much easier (edit: But if well done, not easy by any means).

It’s also easier to review an app to do something you already do – podcasters are usually pretty good at reviewing podcast equipment and software – and much harder to write meaningfully about something you wouldn’t use anyway. Blowing up your process and trying new software is time-consuming and finicky enough, figuring out how to try software that does stuff you don’t normally do is even harder.

If your model depends on turning out quantity or attracting broad audiences, as most ad-supported models do, volume can outweigh depth. I’m not sure about the economics of the subscription model, or the hybrid model we see with a lot of podcast/newsletter-plus-paid-community – but maybe the evidence suggests there isn’t a lot of economic pressure for more reviews of novel software (or presumably we’d see more).

On a more prosaic note, if there is coverage out that that you consider valuable – whether it’s about tech or other topics – please consider paying for it.

(Full disclosure: I earn money for shoes by writing, though not reviews or about tech, and for a big publisher, not for myself.)

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As someone who is trying to run his own website focused on Apple products, I can tell you that figuring out reviews is hard. It usually takes a week or so to write them and you don’t get enough traffic to justify doing these reviews.

For example, the data for my last two reviews:

  1. Ulysses:
  2. Logseq

Compare that to a small how to article that I wrote:
Disable home screen wallpaper blur

The first two articles took me a week to write, edit, and publish. The how-to article took me an hour or so. This makes it very hard for individual content creators like me to review products. That’s why I had to make a decision to cover more guides and how-to articles than long reviews.

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To be fair to Viticci, they are providing reviews of apps (and sometimes hardware products) regularly, even on their free website. And the bar to review a complex software product like Affinity is - or should be - higher. Even if you’re using a competitor‘s app.

Well, it’s a bit like saying your local online news site or TV station should focus more on economic and foreign policy analysis than covering the latest car crash or the newest exploits of the Kardashians.

As free media, they‘re spending it on the things people are most curious about and likely to click on. And that seems, for most casual readers, something sensational.

The point I was trying to make: someone will. He or she will probably not be the most popular site / or channel though. And more like the diamond in the haystack to find. Especially on complex professional software (which I‘d argue Affinity is).

I think we (most) aren‘t used to paying for it anymore.

Thankfully, technology has enabled specialists and enthusiasts to fill that niche for specific products. They’re more likely to be a professional user of the product than a professional reviewer of tech products.

I just wanted to say that your Ulysses review is one of the best I’ve read, I’ve saved it for future reference and to share with others. Your article reflects your attention to detail, your knowledge of the application, and your delight in using it. Well done!

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Thanks for such nice words. You just made my whole day. :blush:

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I meant every word; have a great day and keep writing!

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Kool. I just signed up for your Patreon

I completely agree. I stopped reading sites like Mac Rumours, 9to5, etc. as it is such awful quality content. Everything is just there to drive clicks and all they do is reword press releases and Gurman. I also agree with the lack of quality reviews.

There are always reviews of indie apps galore and Apple software updates, but most serious pro software is ignored. This is presumably because the blogging community doesn’t use many of these professional-grade tools (which are more interesting to most people than indie tools as they are what most people use to earn a living, at least in the professional world!).

I would love to read articles about the best tools for development, 3D modelling, data analysis and AI using Apple tech, for example. I have no interest in reading articles about joining more social media networks or listening to people rant on about wasting their lives testing Mastodon or whatever the latest social craze is - and this seems to be the main focus for most Apple websites and podcasts of late.

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The standard is general ignorance. I just came across this

The Studio Display is designed for Graphic Artists not gamers. Above 60hz doesn’t matter, color fidelity matters the most and you certainly do not want a curved screen for Graphic Design.

You often run into people who either do not understand the “intended purpose” of a given product or are willfully ignorant in order to sell some hype.

I noticed years ago a lot of sites wanted to start turning off comments because they claimed they were becoming “too toxic” but I found that most of the toxicity came from commenters reading blatant false information and ripping it to shreds. Hire better writers who understand what they’re writing about and you’ll have less people embarrassing them in the comments.

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See also: “ I bought this hammer, and was devastated to discover that I couldn’t use it to loosen bolts.”

The worst, though, are the reviews on recipe sites that basically read, “ I swapped out all the ingredients for different things, and this dish was horrible. One star.” it’s amazing how often you see stuff like that.

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Your analogy fails at the part where the podcast is called App Stories.

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