But everybody knows what Apple is doing, way more than they know what different PC manufacturers do. So in the public eye it is problem for Intel and that’s enough to harm them.
That is not correct, there is no Apple world. Apple users are free to choose every PC they can afford. People buy among all the other personal computing choices (Chromebook, iPad, Mac, PC or for some even a smartphone is enough) and some choose a Mac!
It’s not like living in Russia or the West during communism, where the effort to change your World was difficult to impossible.
For a brand offering choice is just not necessarily an advantage in the market. It often makes user experience worse by divergent parts not fitting together on one hand and overwhelms the costumer during purchase by giving too many options on the other.
Limiting choice is one core of Apples strategy. One of my reasons choosing Apple is that it makes choosing easy!
1 Like
The POWER architecture is still alive and kicking. It’s just not used in consumer hardware anymore.
7 Likes
I think it’s a bit more than that. If it were just “another architecture” that would be one thing. But this is an architecture that’s nearly-universally used on phones / tablets, and an architecture that’s making massive inroads in the commercial server space.
Apple is just showing that it’s not only a viable option for those spaces, but it’s also contender on the desktop - and it can be substantially better than the Intel alternative.
The only reason Windows didn’t run on M1 on day one is pretty much because of licensing issues - not capability. Clear that hurdle, and other manufacturers would be free to use either ARM or Intel hardware.
And if the main issues with ARM are niche compatibility things (audio, video, legacy stuff that won’t emulate well, etc.) then Intel potentially has a Very Large problem as manufacturers of cheap Celeron / Pentium class machines could easily switch and (at least potentially) get better performance for lower cost.
It’ll be interesting to see how it shakes out.
1 Like
I would suggest that there may be drawbacks to choice, but not having choice leads to market stagnation. The fact that there’s viable desktop ARM processors creates incentive for Intel to advance their tech, and the fact that Intel is surely working on their next-gen processors provides incentive for the ARM vendors to keep moving themselves.
Take out the competition and the reasons to be continually innovating are significantly reduced.
1 Like
Tech enthusiasts know, but the average person could care less and doesn’t even know to begin with.
5 Likes
This is the first time that I’ve seen 14nm characterized as “Very Large” 
(I agree with pretty much your whole post, but couldn’t help myself. I think Apple’s move to ARM based CPUs by itself isn’t that big a deal for Intel, but it represents the first time that someone has successfully demonstrated that a processor architecture that dwarfs Intel’s overall market share (but does not really overlap Intel’s market segment) is now suitable for use in applications that Intel depends on. In fact, ARM has not only been shown to be suitable, there is now a working implementation that’s superior to x86/x64 in important ways. This is an existential threat for Intel as we know it, and they have to respond; attempting to discredit the threat is a first (and only rapidly available) response.)
6 Likes
The saga just keeps on going!
1 Like
That one was mercyless, haha. Hope Apple fixes that with the next MacBooks.
1 Like
Intel is very much dedicated to their campaign.
They should be dedicated to R&D, and fast.
1 Like
Very much so. And better than Intel at the high end - where it belongs.
They’ll need to be able to outpace AMD first. 
3 Likes
Is Intel having second thoughts?
1 Like
Intel just partnered with us (IBM) and - not being in that part of the business - goodness only knows what we’re getting out of it.
Intel is acting very weird.
1 Like
Could somebody please tell me why Intel thought that using a stock image was a good idea?
1 Like
Well, Intel is back at it again!
Oh, man! It’s so cringing. Like seriously. Lol the best comment "This is why AMD’s advertising budget is so low, there’s no need when Intel does it for them!! " 
But seriously, I feel companies should focus on building great products and not get into ad-wars like this. Save money for other things. Over the long run, customers come in for product quality, not ad quality
You’re so right. But I do enjoy a good ad war if it is done well. For example, “I’m a Mac” and “I’m a PC” was fantastic. And still is.
1 Like