In fact they’ve stated that they will be liquid-glass-ified! So be careful what you ask for.
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The more I think about this, the smarter it looks. AI (and not just LLMs) has put polished creation into the hands of anyone with a need or a desire to make something. There’s a market for a budget-friendly, user-friendly suite of tools for both individual creators and smaller enterprises, and there’s no reason Apple shouldn’t be competing there.
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Compare the price with the Adobe Creative Cloud and it’s night and day (at the moment).
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How would you compare this offer to Canva’s new approach?
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“As much as I dislike subscription apps on principle, I do have to admit that the new Apple Creator Studio bundle is likely a very good deal for many creative professionals. ”
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I may be right:
“till, Borchers offered me a reasonably crisp definition of Creator Studio’s intended audience: creators who, increasingly, do a little bit of everything. “A musician isn’t just songwriting,” he told me. “They’re producing the tracks, they’re creating album artwork, they’re editing music videos, they’re designing merch. They’re doing all of those things, and they’re inherently working across some of those traditional boundaries.”
With that in mind, Apple is spreading useful functionality between Creator Studio’s apps in ways that share the wealth and reduce the learning curve. For example, Pixelmator Pro—a much-loved indie app whose developer Apple acquired last year—already had AI-infused features that can intelligently auto-crop images and scale them up without losing detail. Now, Creator Studio subscribers will find the same tools in Keynote, Pages, and Numbers. Similarly, Logic Pro’s Beat Detection feature, which uses AI to visualize an audio track’s tempo, will be available in Final Cut Pro as well, where it will help creators edit video to stay in sync with what audiences hear.” …
“The more features that show up in multiple apps, the more Creator Studio should feel like a coherent suite with a unified personality. “That sort of consistency, we think, is really, really valuable, and we’re going to find more connection points over time,” says Chiu-Watson.”
I’m wondering this, too. Two theories: one, Photomator 1.0 didn’t quite land as a strong standalone brand and tool relative to Pixelmator Pro. Just my opinion. Two, wondering if we’ll see the best of it poured into Photos; I see Apple as having more to gain from making free Photos tools better than by offering a bundled, moderately more powerful version. So far Apple’s done well adding tools to Photos without confusing light users.
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I suspect it will remain night and day so long as Adobe can target a sufficiently large enterprise market and Apple either can’t or doesn’t. About 70% of Adobe’s Creative Cloud subscription revenue comes from the “Creative & Marketing Professionals” category. The balance comes from the “Business Professionals & Consumers” category—i.e. knowledge workers, small business owners, and individuals. The latter category is the one that’s likely ripe for budget-friendly and nonprofessional user-friendly tools. Perhaps Adobe will fight to keep them by offering a lighter, less-expensive suite of tools.
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I agree. I think there may be movement from both. Apple gradually upwards and Adobe down a little to try and hedge against people jumping to Apple. I don’t think they’ll meet in the middle as Apple will also be getting money from pro Hardware, but the lure of extra services revenue may take a lot to resist.
But the icons… the icons are so bad. Does Apple still employ designers?
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Of course Apple has designers, probably some of the best available anywhere. And now that Alan Dye has left Apple might start listening to them. 
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I value function over form. For example, I’ve never used trivial apps like animoji, stickers, and genmoji. If it wasn’t for Apple’s excellent hardware I would have probably jumped ship long ago.
But as long as Apple allow apps like Gemini on iOS I can have most of the advantages of the competition, and those of the iPhone.
BTW, I almost didn’t notice that each word links to a separate article. 
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Just a reminder that Adobe, with all its problems, does appeal to the cross-platform and PC-centric creators. I don’t see Apple trying to move into PC creative apps anytime soon, or ever!
And most interesting, Adobe is just about the only AI-focused company right now getting no respect from Wall Street and suffering significant decline in their stock price versus just about everyone else that put “AI” into a press release getting a lot of hype and attention. Go figure?
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Interested to hear your reasoning behind this. FCP uses with a fully paid license and established workflow will still receive updates and the full feature set, right?
Canva / Affinity covers photo editing, vector design and layout. Output will mainly be still images, publications for print, in PDF, ePub or website assets. Of course also design assets for other uses. They don’t (to my knowledge) have much in the way of video creation or editing tools and nothing for audio editing. Definitely nothing for music creation.
Video editing and audio editing can to a large extent be covered by using DaVinci Resolve today. It also covers motion graphics in its Fusion-module, like Apple Motion does.
The FCP / Logic combo will be a strong suite for video creators. The Apple offering lacks a vector graphics component and I guess publishing capabilities will be covered in Pages. Not suitable for long-form document layout but still plenty powerful for many small busines needs.
The two suites are partly overlapping but with significant differences.
Adobe is just about the only AI-focused company right now getting no respect from Wall Street and suffering significant decline in their stock price versus just about everyone else that put “AI” into a press release getting a lot of hype and attention. Go figure?
Yes, this is weird @geoffaire . After leaving Photoshop, I do miss the “generative fill / expand” features. I don’t care for the “drop a castle in the distance with a dragon hovering over it” type of generative stuff but being able to extend the canvas with a perfect matching texture is so useful.
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FCP has been losing ground from most video editors, both commercial and casual, due to the lack of feature updates and improvements vis a vis all the other paid and free video editing apps.
There’s been a strong movement away from FCP (and Adobe Premiere) to DaVinci Resolve because it is completely free - no one time fee, no subscription and has a one-time professional license for the most advanced features that many don’t need.
Since the Apple power-user/creator community tends to also be strongly anti-subscription, the movement of FCP to a subscription to get “all the new features/updates” is sort of the last straw that will encourage those still sitting on the fence to switch.
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Resolve is absolutely amazing in terms of the features it offers in the free layer. You have to really be into specific production needs to be hit with the limit.
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Thanks for the elaboration, makes sense!
Here’s Adam Engst’s take on all this.