Apps like Pages and Keynote will be included in the subscription. Fortunately, it doesn’t mean those apps won’t also be available for free. But it seems the subscription will get you curated content and templates. I bet AI features won’t be available for free.
Yes, this is how I read this, too:
“Apple Creator Studio (…) includes (…) intelligent features and premium content for Keynote, Pages, Numbers, and later Freeform for iPhone, iPad, and Mac.”
Pages, Numbers, Keynote, and later Freeform will be free to use, but parts of its future feature set will require this subscription.
As always with subs like that: it is a good deal when you are using everything, and it is pricey if you do not use the whole Creator Studio (for the casual user). 
“Services revenue, services revenue, services revenue…” - 2025 marked a record-breaking year for Apple services - Apple 
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This is a NO BRAINER subscription for me. They had me at
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- Up to six family members can share all of the apps and content included in Apple Creator Studio with Family Sharing.*
I’ve been looking to move down from Apple’s 2TB Premium One to the next one down which is 12 bucks a month less sans Apple News and Fitness which we never use and i’m going to get a rackmount NAS this year for shared storage. Looks like I’ll have the ability to slide Creator Studio in and essentially pay the same monthly amount but get so much more.
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Seems like a good use of Pixelmator and its talented developers! Nice that they’re keeping the name.
This is pretty awesome, I’ve always wanted my kids to have access to Logic and Final Cut and as an educator, €12.99 a year is a steal. I’m also looking forward to the enhanced iWorks.
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I used to use this all the time in Excel, where it is called “Flash Fill”. This will be a big timesaver, thanks for pointing this out.
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As a long-time Excel and part-time MS Word user, this kinda makes me glad I migrated to LibreOffice a few months ago instead of Pages and Numbers.
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I wish I had a justifiable use case because this sounds very cool, but unfortunately, I don’t. 
I do think that on the professional side this will drive a lot of Final Cut Pro users to Davinci Resolve (free), or other options.
I read it as Pages, Numbers, and Keynote will still be free, but more advanced features were only available with the subscription.
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Same. This isn’t taking anything away from what’s already free or purchasable.
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It DOES mean that whilst purchased standalone apps like FCP will still get updates, they won’t get ALL updates available on the subscription version. As someone who dropped money on FCP just two months ago, I’m not sure how I feel. Need to let it marinate. If I hadn’t picked it up already, I’d be all over this.
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Logic Pro user here. I am happy with Logic Pro as it is but per the press release it seems that these new features (and more that will follow) might be released under a subscription model. I’m also concerned about this, but I dropped money on Logic 12 years ago so I’m feeling slightly different.
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Anybody see news about Photomator? Is it being scrapped for parts in Photos?
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So, in other words, to get the newest features of Pages, Numbers and Keynote – which have been free since 2013, we have to pay a subscription. I’m not happy with that. I’ll never have a need for the other items in the Creator bundle, but I use Pages, Numbers and Keynote I use all the time.
Katie
It may, hopefully, only relate to creative integrations with the other apps, not the core functions of those apps and “standard” improvements. At least, that is my hope! I sure don’t want to pay $130/year to use the basic apps.
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I’m curious about Photomator as well. I hope it’s sticking around as I use it on my Mac and iPad for most edits. Among other things, I appreciate being able to access the Photos library from within Photomator.
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But I’m scratching my head as to why they didn’t include Photomator in the suite as an analogue to Lightroom in the way that Pixelmator is an analogue to Photoshop.
That’s not what has been said. They’ve said that the iWork apps will remain free, but that more advanced features will require a subscription.
They’ve not said, iWork is frozen or that they won’t get updates.