MacStories has launched a new set of paid plans for a variety of new offerings:
The previous Club MacStories subscription continues to be available, but they’ve added $10/month and $12/month plans with more exclusive content and community-based activities. The content includes a new show/community focused on automation tools and another one focused on macOS. All of it is anchored to a Discord server and a new CMS custom-built for MacStories.
I can’t justify spending $10/month to fail to participate in another community, but it may interest other Apple power users.
More broadly: damn, did Seth Godin ever get it right. Paywalled, focused communities seem to be the way of the future. I don’t know if I like it, but I don’t think there’s anything to be done about it.
There is a bit of a catch-22 in the MacStories announcement. Federico and crew have done this work to make more of their content available on the web and via RSS, which is awesome. However, paywalling it means it won’t be part of the public web, which—to me, anyway—should be the whole point.
At the same time, marketing and advertising is no way to run a 21st century business, so this business model seems both inevitable and effective. It does look like good value if you’re able to buy in with both money and with the time and attention it will require to participate.