This could be a great laptop for tonnes of office professionals
I canāt help but think that it will further confuse the line up, unless they replace the Air - their biggest selling laptop.
Thatās a real possibility. But when Apple raises the prices of all their M-series computers, this could become their āless than $1000ā machine.
When I retired we had not heard of Apple Silicon and none of our 100 + Mac users needed one. AFAIK there are only a handful of the desktop Mac users in the company that could benefit from a M series Mac today. Most do their work using web and server based applications.
I agree with @Vincent_Ardern ā This could be a great laptop for tonnes of office professionalsā, home users, and students, etc. YMMV
I think the real differentiator would the potential for cellular in a Mac. Something that people have wanted for years.
But would that not just annoy Mac Book Pro and Air owners would also love cellular ability, but couldnāt get it because it is only available in the lowest end Mac?
This could be a great laptop for tonnes of office professionals
Why this would be better than the Air for office workers/ students etc? Unless it is going to be something very different - maybe the Mac āAdorableā size, or even better battery life.
Maybe I am being naĆÆve.
If they donāt take this opportunity to resurrect the MacBook adorable which was also mobile processorā¦well I sure hope that they do.
I am not justifying their product strategy 
, but this is being described as a āmobile macā, so it seems plausible. Given that Apple has their own cellular modem now, I see no reason why it shouldnāt be an option in every product. I guess I can sorta understand their reluctance to open a new line for Qualcomm modems in the past.
I think that it might be an āintroductoryā MacBook featuring both touchscreen & cellular. It might also come in 11 & 13 inch. All this is a guess.
Jason Snell wrote about this:
I was surprised to learn that the A18 Pro performs as well as my M1.