OpenAI raised $122bn to build ... "a superapp". Good luck with that

Someday the investors will live to regret the scope of OpenAI’s hubris.

OpenAI raises $122 billion to accelerate the next phase of AI

That is why we are building a unified AI superapp. As models become more capable, the limiting factor shifts from intelligence to usability. Users do not want disconnected tools. They want a single system that can understand intent, take action, and operate across applications, data, and workflows. Our superapp will bring together ChatGPT, Codex, browsing, and our broader agentic capabilities into one agent-first experience.

This is not just product simplification. It is a distribution and deployment strategy. By unifying our surfaces, we can translate advances in model capability directly into user adoption and engagement. Our consumer scale becomes the front door for enterprise usage, as familiarity in daily life drives adoption at work. At the same time, a single product surface allows us to improve faster, ship more coherently, and capture more of the value created by agentic workflows.

The result is a tightly integrated system: infrastructure that enables intelligence, intelligence that powers agents, and products that make those agents useful at global scale.

Moments like this do not come often. In past generations, capital markets helped build the systems that defined modern economies, from electricity to highways to the internet. This is that kind of moment again. The capital being deployed today is helping build the infrastructure layer for intelligence itself. Over time, that value will flow back into the economy, to companies, to communities, and increasingly to individuals.

Other than technobabble, they do not specify what a “superapp” will do. For whom? When? Why?

IBM, X, Uber, PayPal, Meta all went down this path, with just about as much specificity, and dropped their efforts.

Katie

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After seeing the rise of Clawdbot, Perplexity PC other other efforts to essentially create an AI appliance my hopes for OpenAI are dimming a bit. If you’re a platform vendor you have a huge opportunity to deliver more than a Superapp but an AI device that integrates down to the kernel.

This places Google, Microsoft and Apple as companies with the scale and reach to accomplish this. OpenAI is still selling the sizzle but it feels like other companies are plating up and ready to dish out.

Ben Evans (former a16z partner) has a good take on OpenAI’s challenges, here.

He quotes Steve Jobs:

“You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it”

Something Sam Altman needs to think about.

Katie

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My completely uninformed guess is that their bet is whether or not shipping something like the Chinese super apps (Wechat, Alipay, DiDi) wrapped in an AI that knows everything about you would work in the western market.

My gut tells me that this wouldn’t work but I’m mostly wrong on these things so :joy:

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Those apps existed because the Chinese government desired a oligopoly, so they could delegate Party control of the entire Chinese internet to the super app operators (who effectively act as technocrats). Emerging competitors were forced to live as web-based “mini-apps” within those super apps, rather than making their own discreet apps or websites, both because app-lets are easier and because being a discreet app/website exposes you to constant, crushing regulatory harassment and ire.

Every popular app in China is a 500MB super app. The most popular of these super app are WeChat, Alipay/Taobao (both under Alibaba group), Douyin (Chinese TikTok) and Pinduoduo (Chinese Temu). None of them have so far introduced meaningful user-facing AI features. LLM use is limited to AI dubbing and generating product descriptions for e-commerce.

The Chinese web is dominated by super apps because that’s what the regulators want. The American situation is quite different. I don’t see how OpenAI or X or something from Meta could become a global WeChat.

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Alex Kantrowitz interviews Greg Brockman, OpenAI president. The superapp discussion starts around 11:24. Spoiler: It’s a browser.

https://youtu.be/J6vYvk7R190?si=CHZDwER9MP-Wi4jB

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