This is not really Mac related, but partly triggered by the topic about ads in More Power Users. And since there are a few podcasters around here, perhaps they can shed a light on my question.
Compared to traditional media (i.e. radio and tv) podcast ads are quite different. One could say amateurish. On most podcasts, not just the ones on the Relay network, ads are read by the podcast host. Just imagine the news anchor starting to talk about peanut butter during the local news…
I guess this is to make the ads more trustworthy and personal. But even on our (illegal) radio stations in the 80’s ads were already provided by the advertisers themselves. Read by others than the host/deejay.
Some companies advertise (sometimes euphemistically called “sponsor”) on many podcast networks and podcasts. Wouldn’t it be logical for them to keep total control and provide the ads themselves? As ready-to-go commercials?
I think it would also help in getting a much better separation between ads and (objective) content.
Any thoughts on this?