This is an intriguing development. While its accuracy is uncertain, it will be sooner rather than later. This marks another potential significant shift for Apple, which could have far-reaching consequences for its customers.
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It would be nice if his successor would be a more technical person, so Apple might concentrate on the basics again. Clearly, Tim Cook did an expert job at growing the enterprise. There will definitely need to be a CFO/COO who knows how to run that business. But I’d like to see the CEO be more of a technical visionary and innovator. Maybe Siri would get fixed! lol.
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Many reporters think John Ternus will be the next CEO.
He’s more technical than Cook it seems (but that’s not that hard… 
)
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Apple has the best product portfolio it’s ever had, this is because the organisation plans holistically as a Senior Leadership Team under Tim Cook. Cook lets people do what they’re good at and puts the whole before any individuals.
While the buck rightly stops with Tim Cook since he became CEO. Other people are making the technical decisions, the design decisions, the product decisions and the marketing decisions.
They won’t be asking Tim Cook’s opinion on every decision, although of course I’d expect Cook to challenge decisions if he feels they need it they’ll be talking strategy with Cook, and as part of the wider team so they’re all on the same page.
If you have the right Exec Team, you don’t need your CEO to have certain experience, that’s why he chooses his own team.
If Cook was domineering or a micro manager as your requirement would suggest, then there would be stories about such leaking out of Apple. I honestly believe that Jeff Williams has been left to do his job with Cook there if he needed him.
People who earn Millions of dollars a year and who have massive stock options (divested or not) do not work in positions where they can’t have an influence.
Given that Apple is now an organisation which is worth Trillions, The next CEO (IMHO) needs to empower their reports to do their job, be able to be political to protect the company. less hubris would be good though from Apple as a company, diversification of manufacturing and of people across the globe would reduce reliance on any particular company (especially China and the USA)
Steve Jobs was brilliant, but he was overbearing on the organisation and I don’t think Apple would be half the company it is now as it would have half of the product lines (4 different iPads?), likely wouldn’t sell old models for anywhere near as long (if at all). And wouldn’t have Cook’s tact politically.
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Steve Jobs was brilliant, but he was overbearing
And that’s putting it nicely.
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