Sales CRMs in 2025

Hi, everyone. What are your thoughts/tips on CRMs in 2025? Getting data in, working with iOS, MacOS, etc? Are you managing sales email in the CRM?

I love the power of Hubspot, but it seems a bit overwhelming. I like the idea of being able to expand to marketing hub, etc in the future. Texting is a third-party add-on unless you do marketing hub pro.

On the other hand, Close CRM is super simple and is pretty lightweight. The iOS app is a bit buggy. However, they did get my SMS number approved super quickly.

CRM is a very, very broad topic. Will this be for personal use - that is only one user? As a single user I’m currently using Clay, which does a good job on integrating to channels on the iPhone, etc. Dex is also excellent for personal use, and they’ve recently rolled out a more powerful Rolodex for teams use.

But, I’m also not looking to sell or market, rather keep my personal notes, establish a web of relationships, and get timely reminders ahead of meetings or when I should get back in touch with people.

All of this can be done in Obsidian, but the amount of constant tweaking isn’t worth the reward, frankly

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I’m just getting acquainted with Bigin. If you have <500 records it is free and pretty reasonably priced for more stuff. I like it so far but haven’t gotten very deep into it yet.

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Thanks! Both of these options are interesting and I have not heard of these. Looking at small business sales - half B2B and half B2C.