“Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
Tim Cook, WSJ
Just as Apple customers are about to be squeezed on one side when support for a number of devices is dropped in macOS 27, there’ s squeezing on the price side. Facts of life.
Katie
Inevitable, unfortunately.
So is now the time to upgrade my M2 iPad Pro or my M3 MacBook Air?
I’m asking myself that question about upgrading my M2 MacBook Air. But the rumors about the M6 is that it should come out next spring and that it will involve some significantly different architecture. I’d rather continue using my M2 (which is working just fine for now) and jump to the M6 then, even if it costs a chunk more.
Heard that Apple Exec bonus structure had targets so easy to hit that they all essentially hit their bonuses. It’s kind of unnerving to have a man making 74 million dollars a year talk to us plebes about the rising cost of RAM.
I’m riding out the wave. I downgraded my m1 macbook pro to Sequoia, which is where it will stay until it dies.
I moved from an iPhone 16 Plus to a Pixel 10 Pro XL. Best move I made. For £750 I got a 512gb version. It made my iPhone look like the dark ages.
I’m set now to wait it out for 2 years before I need to upgrade.
I don’t want to buy into macbook OS upgrades that implement AI into the local system until I’m happy to see where it is going.
The Wall Street Journal ran a story a couple of days ago titled “We Did the Math on Why the iPhone 18 Pro Could Cost $1,299”
The article includes all kinds of information and calculations based on, IMO, multiple “guesstimates”, and concludes with:
“And this calculation doesn’t account for a potential new camera system that will also cost Apple about 50% more than previous models, according to supply chain analyst Ming-Chi Kuo.
In that case, following the same math, Apple could set the starting price of the iPhone 18 Pro at $1,399—or higher.”
https://www.wsj.com/tech/personal-tech/apple-iphone-price-increase-e846d737