I don’t think Apple’s goal is to help any specific group of users go iPad only. Doesn’t seem like a worthwhile endeavour. They already make a device that you’re able to use for all of your tasks.
Why do you think Apple is in a rush for anyone to go iPad only?
I’m a programmer and not an Apple one, so to go iPad only I’d need enough money to retire. Would still rather use a very light MacBook though but I could go iPad only for a lot of things if I didn’t work.
They tell us how great the iPad is … “With the new iPad Pro, you get what you need from a computer, along with many incredible things you’d never expect from one. Here are a few reasons why your next computer just might be iPad Pro.”
I think they’d like Windows/Chrome/nothing users to go to iPad (and ideally abandon other things), but personally I don’t think they are trying to push Mac users that way. Yet.
Blah! “More powerful than most computers …” . FASTER is “more powerful” only in the most literal of senses because speed and power have comparable units (per unit time) in engineering equations.
I’ll never be able to run interactive simulations in Maple or Igor Pro on an iPad Pro to anywhere the same level as I can run them on a “slower” (LESS POWERFUL) desktops. In engineering, when a system gives an output of nothing, its power output is identically ZERO.
That does not answer my question though.
Image editing: the iPad has no color management and that, for me, is a deal-breaker.
No Sublime Text, no Codekit, no way to compile code. I have a 12.9 2ng gen iPad, a 13inch MacBook Pro and a macMini, screen size is not an issue I have adapted from my old 27" iMac when I decided to move abroad and be more mobile.
If I could code sensibly on an iPad (yes I know I can jump through some hoops and make it work) it’s just not worth the stress… yet.
To sell more iPad Pro´s?!
Neither that nor ‘They tell us how great the iPad is’ is the same as Apple telling people they can or should go iPad-only.
My point is I believe your inference is incorrect. When your TV is a computer, your watch is a computer and your phone is a computer, the last thing Apple wants to suggest is that they need to go iPad-only for their computing tasks.
I don’t think the watch, the tv, and the phone aren’t really relevant to this conversation. When people talk about going “iPad only” they’re talking about ditching their Mac or PC, not their phone.
As fas as Mac vs iPad, Apple has always been happy to cannibalize their own products, as long as they’re the ones doing the cannibalizing.
I think Apple does want people to be able to do basic computing entirely on an iPad instead of a Mac. To me this is self-evident and I don’t think controversial.
I don’t think Apple wants the iPad Pro to completely replace the Mac for professional users who use the Mac, but they do want professionals to be able to do everything on the iPad Pro. My opinion is that Apple wants to make this happen with a combination of increased power and functionality, and changing how people work. Going iPad only means doing jobs that over time involve more touch, more portability, more drawing, more use of voice, etc., with extended typing, multi-window applications, etc. becoming increasingly specialized work. I can’t prove this, but I think this fits how the phone took on work PCs used to do.
Chris, for much of the world the smartphone is peoples’ primary computer, even though it’s generaqlly not marketed as such. So that is what makes it relevant - it and other devices are computers, and Apple is not saying any of them should be the only device one uses. When so many things are computers, and without Apple specifically marketing iPads as replacements (as opposed to alternatives, like the iPhone) it’s overreaching to believe that by Apple telling us how great the iPad is it “needs to realize that it still needs a lot to go iPad only” (something I’m sure they know), but more, that Apple is not in any rush for anyone to do so in the first place.
That last bit is the key. While the smartphone may be many people’s primary computer, this conversation (and to the extent that Apple is marketing the iPad as a replacement for your computer), it’s about the iPad vs the Mac/PC.
Apple is happy if someone buys an iPad, whether or not it’s in conjunction with any other computer. A lot of iPad users mistakenly infer Apple promotes the iPad as a replacement They market it as an alternative, and especially with the emphasis on cross platform solutions like Microsoft apps, they make iPads so known to be used alongside other computers (be they phones or desktops with different OSes).
So when Claus says, “It would be nice if “Apple” would read the answers to realize that it still needs a lot to go iPad only” I believe it misses the point in a couple of ways - Apple is well aware of the iPad’s limitations, and Apple is not necessarily rushing to create a world of iPad-only computing for people.
When the iPad Pro came out Tim Cook said, “The iPad is the clearest expression of our vision of the future of personal computing.” The destination is clear and while they may not be moving fast enough for some, with each hardware and software release they are moving closer.
Two things are stopping me from going iPad-only:
Web apps. As someone mentioned before, Squarespace is impossible to use on a touch-interface device. So many times a client has emailed me with a small change to their site, and I can’t do it until I’m in front of my Mac.
Technical support. I’d love to stop having to lug a laptop to my clients’ houses, but many tech problems can’t be diagnosed without one.
“Alternative” = Replacement. If you are using an iPad as an alternative for another computer, that means it is a replacement to that computer. (If not, it must be used together with that other computer to solve whatever other computing tasks one has.)
Certainly, an iPad can do what you are suggesting–be used alongside another machine. It has been able to do that from day one. Apple is most definitely trying to position iPad as (potentially) all the computer you need to do the work you need to do. There is nothing interesting to Apple about positioning an iPad as another device to use in conjunction with all your other devices. The iPad is being positioned to take over another category of computing.
If you look at computer usage and users on a spectrum, here is what the world looks like:
there are some people who exist who can already use iPad for 100% of what they do without the need to rely on another computer;
there are people who can use iPad for most of what they do without relying on another computer;
there are people who can use iPad for some of what they do without relying on another computer; and
there are people who cannot use an iPad at all without relying on another computer.
The question is how does Apple expand the spectrum of users who can do all of their computing tasks on an iPad without relying on another computer?
That’s a lot of what is being discussed on this thread. What would it take for a reader/commenter to this thread to be able to use an iPad without relying on another computer?
To sell more iPads, the iPad needs to solve more problems and it needs to solve them in a way that is better than what people are already used to.
I’m not saying I think Apple wants to eliminate the Mac. I have no idea about that. But it definitely wants iPad to be able to do everything a casual or professional user can do on a Mac (or PC) so that such a user can buy an iPad instead of a PC (if the user wanted to). Some people will always want/need multiple devices. Many people don’t. They buy one laptop instead of a desktop and a laptop.
Right now, for a lot of users, buying an iPad means having an extra device. Since it does not replace something else, you now have to decide whether you need a second tool, and then (assuming your first tool is a laptop) you have to carry around two tools instead of one. Will an iPad ever be a complete replacement for an engineer, scientist, gaming studio, film production company, etc.? I don’t contend that is what Apple is aiming for.
For typical casual and professional users the question they ask, likely is, I have a desktop at home, do I get a laptop or an iPad for mobile usage? Right now, anyone who has a laptop can do 100% or almost 100% of what they can do on their desktop at home/office. Users do not need to think about what they’re giving up with a laptop. iPad – as Apple’s “clearest expression” of its vision for the future of personal computing – must arrive at that same destination. The user must be able to get done all of what the user needs a computer for on that device and without a bunch of hacks and work-arounds.
tl;dr: Apple clearly does not want to position iPad as a specialized tool. It wants to sell them as a general, all-purpose computer; ergo, a replacement.