Haters have been saying that since before Steve Jobs died. Apple has lost its mojo, they say. It can’t innovate.
And Apple fans say, dude, are you high? The iPad is fantastic. The iPhone is fantastic. Face recognition, the display, the small size. The AirPods are astounding. The Apple Watch owns the market. The Apple Watch literally saves lives — if that isn’t innovative enough for you, nothing is.
It occurred to me today that both sides are right in this one. Apple does, indeed, still innovate. What it has not been able to do since the iPhone is innovate in ways that create multibillion-dollar markets, as it did with the iPod and iPhone. And that’s the crisis Apple now faces.