The Future of the Apple TV
I’m curious as to what the near future is for the Apple TV (say 3 years)
After the next Apple TV gets a nice spec bump presumably to improve gaming performance
I see Apple moving away from relatively simple streamers. I don’t see a huge push into
8k streaming because of severe bandwidth costs.
Here’s how I’d like to see it play out.
The Apple TV app will continue to get delivered with your most popular TV Vendors reducing the need for external hardware.
This will allow Apple to maintain two hardware product like they do today with a few wrinkles.
Low End Apple TV (LE-ATV) will cater to gaming and those upgrading older TV where the Apple TV app doesn’t work so well or is nonexistent . It’ll contain most of the functionality of today’s 4k Apple TV with spec bumps.
A new High End Apple TV (HE-ATV) will be announced that is aimed at enthusiasts. It’ll not only have the most power for games but it’ll usher in a new form factor that is larger because it’s going to be configurable with a 3.5 inch Hard Drive because this HE-ATV will be able to download iTunes movies and larger games directly to the hard drive. Base configuration could be a 8TB HDD upgradable to 14TB through the Apple Store.
What’s going to drive this?
-.Broadband caps make streaming 4k difficult
- Games require a lot of space and processing power if quality visuals are desired
- Subscriptions for gaming is the present and the future
- VVC (Versatile Video Coding) providing a near 50% in data rates over HEVC (h.265)
So Apple will be able to deliver 4k downloads/streaming in the same data rates that they download today with
1080 h.264. With hard drives hitting 18TB today looking out 2-3 years the 8TB should be relative given the success of
Seagate HAMR technology which could see
22TB and 24TB drives by 2022
For enthusiasts of Gaming, Movies and Music I see value in a box that plugs directly into the TV which neatly sidesteps the average poor quality
Wifi and Ethernet networks of homes and delivers high bandwidth content to the TV and can stream low bandwidth content like music to other
Computing devices on the network.
What is really needed low cost mass storage which we appear to be heading towards and an exceptional CODEC (VVC) that can handle today’s
Modern technology. Again we’re shooting for a couple of years from now as we need faster and more Encode vendors and faster chips for
Decoding VVC for playback.