Indeed!! 
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I started using Apple Maps hesitantly in 2016 when I got my Apple Watch, because Apple Maps supported the Watch and Google Maps did not. I’ve been satisfied with Apple Maps ever since, and ironically I don’t much need Watch support. I mean, it’s convenient but I don’t rely on it.
In my small town in NZ a not insignificant number of businesses aren’t even listed on Google Maps, let alone Apple Maps.
That being said, I prefer the design choices in the turn by turn nav in Apple Maps - so I’ll sometimes find the business address using Google Maps or a web search and then navigate to the address using Apple Maps.
Then sometimes I regret it because Apple has weaker traffic data.
That may be due to lack of interest by the businesses. They can add or claim a business profile on Google Maps for free. Apple Maps use Yelp but it is also free for a business to claim a page with it.
So I read this headline as “The Wall Street Journal is Apple’s Most Hated Product.” (And reading WSJ via Apple News is pretty bad, but I guess this is another topic!)
I actually really like the appearance of Apple Maps, but I use Waze even though it is totally ugly.
One of the things I like about my iPhone is I can navigate using Apple’s or Google’s maps, and still listen to Waze traffic reports running in the background. 
I never thought about doing that! I’ll have to try it out. But Waze will reroute if traffic changes (which has saved my bacon on more than one occasion). Does either Apple or Google Maps do that?
It’s certainly my first choice and I’m glad Apple continually improves this product. However having recently returned from SEA I found myself turning to Google Maps frequently for guidance. I do not care for Google very much so I look forward to the day public transport options are included for major cities like Bangkok and Manila.
I’d be all in on Apple Maps if it weren’t for them relying on Yelp for reviews. I get it, there aren’t many options, but Yelp represents precisely the type of company that Apple usually shies away from
They both offer traffic info but neither, IMO, is as good as Waze. That may change now that the Waze and Google Maps teams are merging.
My preference too (Waze for traffic and Google or Apple maps at the same time), especially in a city with a river running through it and multiple bridges and two interstates crossing it and frequent traffic crashes.
I read as Apple bought WSJ which people think as their most hated product!