This last keynote was one of the most disappointing. Steve showed a little emotion when led off keynotes. Tim does not seem capable of this. He is extremely scripted and always has been before and after COVID. Everybody in this keynote felt lifeless to me. Many seemed like professional actors with no real stake in anything reading scripts. Even if they have actual roles in the company, those roles did not always appear to be very important. And the flying around California was sort of over the top. What did that contribute? Everything was super polished and airbrushed.
Perhaps I am just sour because there was nothing presented in this keynote that happens to interest me.
I enjoyed the first of the virtual keynotes. It still felt to me as though I was watching real people. But it has evolved into this weird thing that almost feels like body snatchers giving the talks.