I watch this presentation every year before the new iPhone is announced.
Every. Single. Year.
It’s a fun way to remember how far iPhone has come since it’s introduction, and this is pinnacle-of-innovation Steve Jobs at his best. Can’t get enough of it!
I enjoyed the previous keynote where Jobs introduced the Motorola phone that Apple worked on with that company. It was a joint effort. I was clear that he had no enthusiasm for the product.
You could tell that Apple had something else up its sleeve that was not yet ready.
Which in retrospect is so UNLIKE Steve and Co. I don’t know all the details of them rolling out the Motorola device, but you are absolutely right, you could tell he was loathe to introduce it.
This last keynote was one of the most disappointing. Steve showed a little emotion when led off keynotes. Tim does not seem capable of this. He is extremely scripted and always has been before and after COVID. Everybody in this keynote felt lifeless to me. Many seemed like professional actors with no real stake in anything reading scripts. Even if they have actual roles in the company, those roles did not always appear to be very important. And the flying around California was sort of over the top. What did that contribute? Everything was super polished and airbrushed.
Perhaps I am just sour because there was nothing presented in this keynote that happens to interest me.
I enjoyed the first of the virtual keynotes. It still felt to me as though I was watching real people. But it has evolved into this weird thing that almost feels like body snatchers giving the talks.