They tried temporary refund adjustment but it didn’t have the same ring to it.
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The iPhone, the Pixel phone, and the Sony Xperia all have camera bars across the back, but Apple calls theirs a plateau. I always blame marketing for odd/pompous language. 
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I think they’re simply avoiding the word ‘increase’. Nowhere in the email do they mention that the cost is going up. When they state the price it’s current price vs new price. Not once do they say the cost is going up or going to increase. I imagine they asked AI to write the email specifying it cannot use the word ‘increase’ or say the cost is going up.
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Speaking as one who has spent far more time working in and within marketing departments than any crimes I may have committed deserve, I can say with confidence that nothing is too odd to be blamed on marketing.
In fairness to the decent, upstanding marketing professionals who may congregate here, I’m not saying this is the fault of marketing; just that it’s not too odd to be their fault.
And in response to @svsmailus , I don’t think AI was needed to come with this genuinely Orwellian attempt to obscure the meaning of the message. Business-speak has become (a) adept in and (b) addicted to using words without reference to their actual meaning to confuse, obscure and deceive.
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“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
George Orwell
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Not once do they say the cost is going up or going to increase. I imagine they asked AI to write the email specifying it cannot use the word ‘increase’ or say the cost is going up.
I always find this kind of Orwellian language disingenuous. When companies play these language games, I’m less inclined, not more, to continue using their products and services. Just tell me you are increasing the price and why. Obscuration leads to mistrust, and mistrust leads to lost sales.
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In the scheme of things, this is much to do about nothing. It’s a dollar a month. Have you been grocery shopping lately? Have you bought a vehicle lately? Talk about increases! It isn’t like 1password is the only game in town. If you don’t want to pay the extra dollar, there are other password managers to choose from.
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I’m perfectly willing to pay the new price; it’s a good product.
I object to their disingenuous abuse of English in a dedicated effort to not communicate.
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This argument convinced me. The importance of the information that 1Password is protecting is worth the amount I’m paying per year, even with the increase. Uplock looks interesting, but not enough to trust such valuable information at this time.
“This pricing adjustment allows us to spend more time with our families. We are doing it for the children.”
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Exactly. An open acknowledgment that, for openly stated reasons, they’re increasing the price is one thing, A statement designed to disguise that is another. If you’re not being honest with me about this, I will wonder if there’s anything else you’re not being honest about.
And to the “It’s only a dollar, what’s the problem” argument, I say that it’s not the dollar that’s the problem - it’s the deception. After all, if it’s only a dollar, why pretend that it’s not even that much?
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It wasn’t a statement. It was the subject of the email. The body of the email describes what they were doing. Sure, if you only read the subject, I could understand the “misleading” argument.
They used the same vague wording (“updating”) in the body:
we’re updating pricing for Family plans, starting March 27, 2026
The word “increase” is not in the mail. You have to check the current and new price and deduce that yourself.
Thank you - my point exactly.
I also hate it when they use phrases like “No-one likes price increases” and then go on to list the improvements they’ve recently made, very few of which justify an increase I.e. an increase in cost to serve.
I’d prefer an honest “Our costs have increased because of inflation in staff wages and the cost of hosting due to energy cost increases”
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Well if we are being honest…
Due to overhiring midlevel management and forcing users onto servers that weren’t really needed.
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+1
Seems like that would be the obvious solution. I wonder what the reaction will be if/when Apple decides to make Passwords a freemium app?
You’ve already said something similar to this earlier in the thread. The Server requirements haven’t changed since I started using the Family Subscription and I can’t comment on the staffing, I doubt you can either.
I think it’s fair to say that none of us here know the real reasons for the increase. That said, their lack of honesty about it means I’m OK with people throwing this kind of shade, even if it’s nothing more than snide.
Just for clarity, I’m about 99% sure that @macsorcery’s argument is that a significant number of users don’t need (or possibly want) the cloud vaults at all. A local vault, or a vault stored in iCloud, would serve their needs more than sufficiently. At some point, 1Password was a (IMHO) much better version of, say, KeePass. Local vaults, deep system integration. Now it’s a cloud service.
That discussion has been had a number of times on the forums, so we don’t need to rehash it. But to @ThatGuy’s point, I think it’s more “reasoned opinion that can be agreed/disagreed with” than “throwing shade”.