As far as I know, this is the first and only public picture of Tim Cook wearing the Vision Pro. Not a great look.
But my question is, “Why does he have pictures sitting on his office floor?”
For those interested, the picture is from this article:
I like this quote from the article:
And he knows right then and there what this all means. Like the universe is telling him something. He knows that this is the future of computing and entertainment and apps and memories, and that this crude apparatus wrapped around his head will change everything. He knows Apple has to make this thing its next product category.
A picture of Bobby Kennedy has been in his office for many years. T.C. joined the Robert F. Kennedy Center for Justice and Human Rights Board of Directors in 2016.
One of those would make sense, however, I assume that Apple is VERY careful with everything in a photo. It is a staged shot so I tend to believe that that is the way he keeps it; it is not in a state of transition. But, who knows!
Could be. The black framed picture directly below Kennedy looks familiar too, but I can’t see enough detail. (I was in school in the 60s and remember JFK and RFK).
And what about the computer carrying case below the desk? Of course it will be made of expensive italian leather and whatnot but boy it looks so Dell, like a door to door encyclopedia salesman!
Note to add that surely the Apple PR team has designed the photo and scenario with excruciating detail in order to have us all pondering about this stuff.
Oh that deployment of framed photos as a kind of backdrop behind the tabletop vignette of tchotchkes is absolutely intentional, as is the arrangement of everything in the photo. Including the AirPods, the apple, and their cast shadows at the edge of the frame and the light strip in the hallway outside of the office drawing our eye right to Cook’s head. I wouldn’t be surprised if whoever staged the photo took everything scattered hither and thither around the office and used it to balance some dead space in the frame—and perhaps draw our eye to the Kennedy photo as well. This was shot by professionals.
This is a real furniture trend.
Contemporary furniture offers the freedom to resort to even unexpected solutions, often very simple and yet precisely because of their originality they have a great effect.
A new dialogue, a sense of ‘temporary’ that has nothing precarious, but rather stimulates us to renew ourselves to change places for objects without fear of leaving empty holes or halos on the walls.
It may be because of that atmosphere that immediately makes a painter’s studio or that easy-chic air.
… or has simply just changed offices …
Respectfully (to both you and the article author), I really don’t think this is how Tim thinks. He was being interviewed about AR/VR stuff once and the example he came up with was projecting a spreadsheet between two people. I don’t see any evidence that he’s a product visionary type.
He obviously has people that work for him that are product visionaries. And Tim is rock-solid on handling all the details required to make those products a reality.
I would believe the above quote about Steve Jobs, not Tim Cook.
I think Tim is a fantastic CEO, and he has a sense of how to make good, profitable products. I’m just saying that I don’t think he’s a visionary type of leader. In particular, I don’t think that the “visionary” stuff can really be taught. It’s enough that Apple has other people that are, and Tim is smart enough to get their ideas to market.
