Hmm. I thought it felt like they were filling time a bit. Especially with the Apple Music portion. Even some of the later parts of the MBP announcement felt a bit long, but that may just be because I was chopming at the bit for orders to open up. 
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Not just the Mac Pros, but all of the higher-end desktops. At least they’re equal-opportunity discriminators. 
Although the question becomes one of whether or not they’d even have yet another chip for the Mac Pro, or whether or not this current crop is what they’re going with. If it’s the current crop, and they can put that Max in a laptop, I’m wondering what they’d do for a Pro other than maybe putting the laptop hardware in an enclosure with drive bays.
Good luck. I supported hundreds of users over the years and can only think of one that might make full use of one of these machines. But I can think of many that will want one 
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Well, the Jade-2C Die and Jade-4C Die rumors from last spring indicated that the Mac Pro would essentially have two or four of the M1 Max chips in it.
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HomePod Mini !!!
Boom chica boom chica waaa waaa boom chica boom chica …
Dance dance dance dance
Boom chica boom chica waaa waaa boom chica boom chica …
Three more colors…
Everybody dance!
I chuckled.
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Put them on blades.
You could have a cluster of dozens of M1 Maxes in the form factor of a Mac Pro case.
Whether there’s a market for that or not, I don’t know.
I was busy and just watched the CNET supercut (everything in 10 minutes). Seems like Apple could could have easily done it in 30.
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I imagine Office is going to FLY on this thing!
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I’ll remember this for next time.
Here’s The Verge’s edited version:
(Also saw a couple of my “goal chairs” in the presentation.)
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I wonder if a 50% discount will be enough to keep people on a Siri only plan? Or is Apple thinking most people will upgrade to the $10 plan when they get frustrated with trying to use Siri?
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Speaking of which, I noticed the Office Suite as an optional add on with the Mac order. This was probably there before but this is the first time I noticed it.
You may be right.
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Neither do I, if I stick to those simple tasks I know it is capable of doing satisfactorily.
That’s been my experience too. I get a very good music service free with another service I use but would still subscribe to Apple Music if Siri was reliable.
The Touch Bar actually did have haptics. They were just disabled by default.
There are third-party applications out there that can enable the functionality.
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I like the Touch Bar + BTT (with the physical ESC and Touch ID). Without it, I’ll have lots to remap to the keyboard (all those Function keys!) and other tweaks.
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Or, “It’s been hours since the MacBook Pro was refreshed! Apple doesn’t care about the Mac!” 
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I saw that date on Macstories.
I bought my M1 MBP with the reassurance that I could trade it in if I really wanted to upgrade to the new Apple Silicon Macbooks. So today I was tempted to trade in my M1 MBP for the new 14" M1 Pro… then realized it would still cost $1500 CAD. Also the new Macbook Pros are 0.2kg heavier and slightly wider/deeper which is a hit to portability. So I’ll probably wait until the M8 comes out before I upgrade 
Only thing I really like about the new MBPs is the 120hz refresh rate and the ports; extra power is nice but I can barely stress the M1 as it is.
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I was awake last night (Perth, WA) at 2:30am so watched the event.
Glad to see the Airpods as my wife wants a new pair for Christmas 
As they were building up the MBPs, all I could think of was “Yeah great, what’s the price?” and “these really are for Pros, not so much your average consumer.”
So when the Australian price came in at a base $2999, I thought, well, that’s $500 less than my first 15" MBP back in the 2009=ish era!
But will still just get a current M1 Air 
Edit just to add/ask: what confounding problems will reviewers come up with to criticise these machines? They look like the perfect spec. I guess we’ll see once they are put through their paces but it seems like Apple really is leaving the competition behind!
